Job Details
The Senior Events & Marketing Manager plans, develops, organizes, and implements community events. In addition, this position markets the city's programs and services to a variety of audiences and develops destination marketing campaigns to bring more visitors to the city and capitalize on the opportunity for them to visit Littleton stores, restaurants and leisure activities.
The city launched the Visit Littleton campaign in 2023 which includes a visitor website separate from the government website. Due to voter approval of a Lodgers Tax with a portion of the proceeds dedicated to tourism, the city has a substantial budget to market this site. The successful candidate will have knowledge of marketing, advertising, and website content management.
The city creates, manages, and executes more than 10 special events per year. These include the city's signature event, the Littleton Twilight Criterium, as well as the Candlelight Walk and Tree Lighting, four Little Jam concerts, three Meet, Greet & Eat with city council events, the annual Boards and Commissions Dinner, and the Mayor's State of the City. Other unanticipated events may occur such as ribbon cuttings, park dedications, press conferences, etc.
The Communications Department is a high-functioning, collaborative group of professionals who serve both internal clients, and external businesses, residents, and nonprofits. The ideal candidate will enjoy working alongside the members of this talented team as a contributor to everyone's success. While each member has their own area of expertise, communicating and working as a team are high priorities.
The City of Littleton is a vibrant community south of Denver. It is consistently voted as one of America's Best Small Cities, and one of Colorado's top five places to Raise a Family. Home to a vibrant and historic downtown, and a variety of shopping venues, restaurants, parks and trails, there is a lot to offer to the wonderful people who live and work here. The City of Littleton offers outstanding benefits and perks to our employees. For more information, see the 2024 Benefit Guide.
The City of Littleton believes in attracting and retaining the best talent, and our strategies include hiring in at market pay and creating career development opportunities. In addition to your application, please submit a cover letter that describes why you are the best candidate for this position with the City of Littleton.
Starting pay range $76,171 - $84,189 per year
This full-time position is exempt per FLSA and is not eligible for overtime compensation.
Work Schedule: This is a full-time position and has the option to work a hybrid schedule with some days teleworking and some days working in person at the office.
Application Deadline: Applications will be accepted until finalists are identified or the position is filled, but preference will be given to complete applications received by June 15, 2024. Those who do not apply by this date may or may not be considered.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develops and manages marketing initiatives using all the city's platforms including social and traditional media and cable television.
- Develops and manages tourism campaigns and uses data to measure success.
- Develops and manages branding campaigns and works with hoteliers, businesses, and others to attract travelers and events to Littleton.
- Independently plans, produces, and executes events, and continuously seeks opportunities for improvement.
- Participates in the Visit Denver membership program.
- Manages the special events and marketing budgets, and creates financial reports.
- Oversees the design and creation of promotional and marketing materials.
- Leads the monthly, multi-department event prep and review meetings.
- Writes Requests for Proposals (RFPS) and grants.
- Seeks partnership and sponsorship opportunities with other agencies in both the private and non-profit sectors.
- Monitors trends to implement or revise current practices, prepares reports and statistical analysis.
- Assists in developing strategies and communications plans for the city, ensuring consistent use of the city's brand and image.
- Utilizes software to monitor and analyze event visitor demographics.
- Performs other similar duties as assigned.
- May serve as an Emergency Worker.
MINIMUM QUALIFICATIONS:- Bachelor's degree in marketing, business, tourism management, hospitality or related field; and
- Five (5) years of work experience in marketing and/or event management; or
- An equivalent combination of education, training and work experience that produces the knowledge, skill, and ability to perform the essential duties and responsibilities of the position.
- Must have a valid driver's license.
- Must be able to pass a pre-employment criminal background check and motor vehicle records check.
KNOWLEDGE, SKILLS, ABILITIES:- Excellent organizational and planning skills.
- Knowledge of the principles and practices of marketing.
- Knowledge of the principles and practices of special event coordination.
- Knowledge of event management software and spreadsheets.
- Knowledge of government finance reports and budget creation.
- Ability to communicate to residents, businesses and visitors through creative messaging and delivery.
- Advanced knowledge and abilities involving the use of digital marketing and other branding techniques.
- Strong customer service, interpersonal and communication skills, and ability to network and build effective working relationships with all levels of the organization, business partners, and the public.
WORKING ENVIRONMENT & PHYSICAL ACTIVITIES:The majority of the essential duties/activities for the position are performed in a standard indoor office environment. Some outdoor work and travel include exposure to adverse weather conditions. Essential duties include lifting, carrying, pushing, and pulling objects weighing up to 30 pounds with or without assistance.
Equal Employment OpportunityThe City of Littleton is an Equal Employment Opportunity employer and intends to provide equal employment opportunities to all employees and job applicants regardless of age, ancestry, color, disability, gender expression, genetic information, marital status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status or any other non-job related characteristic, and to hire and retain the best-qualified individuals without regard to any of these factors. This prohibition includes unlawful harassment based on a protected class.
The City of Littleton will consider reasonable accommodations throughout the recruitment process and employment. Applicants and employees can request an accommodation by contacting Human Resources at 303-###-#### or emailing ...@littletongov.org.
Drug- and Alcohol-Free WorkplaceThe City of Littleton is committed to the health and safety of all its employees. To ensure a safe and productive work environment the city prohibits the use, sale, dispensation, manufacture, distribution or possession of alcohol, drugs, controlled substances or drug paraphernalia on any city premises or worksites. No employee shall report to work or be at work with alcohol or with any detectable amount of prohibited drugs in the employee's system. A detectable amount refers to the standards generally used in workplace drug & alcohol testing. This prohibition specifically includes marijuana, and decriminalized psychedelics whether used for medical purposes or obtained legally under state law.