Marketing Manager

Job Details

Riggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Caf Riggs, as well as Silver Lyan - a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.

We are looking for... an experienced and passionate Marketing Manager for Riggs and Lyle Washington DC. Our preferred candidate would have luxury or independent hospitality experience in the Washington DC market.

Our culture is entrepreneurial, team-oriented, creative, and unparalleled hospitality experiences underpins all that we do. We believe passion, a clear vision and best-in-class talent leads to extraordinary results. Our ideal candidate thrives in a non-stop environment, has an open mind and a great sense of humor, and loves finding solutions.

The ability to be adaptable, calm under pressure, resourceful and efficient is in your DNA.

The Marketing Manager, Washington, D.C. is responsible for managing the implementation of the regional marketing strategies and achieving budgeted top-line revenue for both Riggs Washington DC and Lyle Washington DC. The Marketing Manager is accountable for supporting guest room, food and beverage and events revenues. The role is responsible for maximizing profitability for the hotel and ensuring delivery of outstanding quality service for all customers. The Marketing Manager will work closely with the commercial team (sales and revenue) to develop strategies to maximize REVPAR and grow market share. The Marketing Manager is further responsible for the management of the annual marketing budget.

More specifically, the responsibilities will include:

• Key operational member of the Marketing department, responsible for looking at the overall strategy, brand positioning and analyzing all key data with the revenue and commercial teams to develop and support business for both hotels
• Oversee rooms packages, digital marketing campaigns, website copy, imagery and collateral
• Execute regular Food & Beverage initiatives and marketing activations
• Complete monthly marketing reports on performance of activations and marketing activities with clear digital metrics and ROI outlined when applicable, distributing these to the rest of the senior management team
• Coordinate with partnerships and programming to ensure we reach new audiences aligning with our brand pillars
• Coordinate with PR and digital agencies, identifying areas where we can improve
• Report website performance, identify improvements and develop content
• Execute strategy to support all digital and social media related activities and prioritize based on goals, performance, budget and priorities
• Assist in developing and executing Sales & Marketing strategies through preparation of annual strategic sales and marketing plans
• Ensure understanding of the competitive landscape and changing customer needs to ensure property success
• Maintain excellent communication and work relationships in all hotel areas and with external customers and suppliers
• Ensure marketing meetings are conducted and post-meeting minutes generated
• Ensure that revenue meetings are attended at all times and proactive strategy is discussed with relevant competitor intel and actions are taken where necessary
• Responsible for staff training and development including appraisals and disciplinaries where required
• Manage and execute the digital marketing strategy for the hotels
• Oversee social media strategies
• Oversee partnerships and special activations
• Oversee and sign off on all collateral and branding
• Oversee and sign off on all newsletters and guest communications
• Take initiative to develop new approaches, markets and solutions in developing advertising, marketing and promotional campaigns

REPORTING RELATIONSHIP

The Marketing Manager will report directly to the Regional Director, Sales & Marketing. The position is based in Washington, D.C..

PROFESSIONAL/PERSONAL QUALIFICATIONS

It is imperative that the Marketing Manager upholds the philosophy, culture, and values of the Lore Group and the hotels that this role oversees.

Qualifications:

• Degree in Hospitality Management, Marketing or equivalent
• Very strong analytical, financial and project coordination skills
• Good working knowledge of various computer software programs (MS Office, InDesign, GMS, CMS)
• Knowledge of Marketing, E-commerce, Copy Writing & Content Management

Experience:

• Minimum of 2+ years in a similar position, preferably in a lifestyle brand hotel.
• Previous experience managing a team in a fast-paced environment desired.
• Previous team management experience desired.

Skills and Knowledge

• Ability to work under pressure and to tight deadlines
• Good communication and analytical skills
• Team player with strong and positive interpersonal skills
• Ability to develop and deliver effective presentations and meetings
• Solid attention to detail
• Strong communication skills
• Strong organization and analytical skills
• Strong problem-solving skills
• Effective conflict and change management skills
• Good presentation and platform skills
• Ability to lead others
• Knowledge of relevant market regulations
• Demonstrates an up-to-date and in-depth understanding of the industry
• Displays ability to be decisive and able to react to unforeseen difficulties

Benefits

At Riggs Washington DC we are committed to giving our employees the skills and support required to deliver extraordinary experiences, and most importantly, to grow in their careers. On top of this we also like to offer our teams a wide range of benefits including:

• Medical, Dental & Vision Insurance (for full-time employees)
• 10 Days Vacation - Plus every year an extra day
• Company Paid Life Insurance 1.5X annual salary
• Employee Assistance Program
• Referral Incentive
• 401K with 5% Match
• Training and Development Programs
• Five complimentary nights stay a year in any Lore Group Hotel as well as discounted Room Rates & Family and Friends Discounts
• Employee Discounts (50% Discount on F&B)
• Additional perks via United Healthcare
• Complimentary Employee Meals
• Employee Recognition programs

Equal Employment Opportunity

Lore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.

Location: Washington, DC

 LORE Group

 06/15/2024

 Washington,DC