Job Details
At PACO COLLECTIVE, we build brands. Brands that breathe inclusivity and diversity. Brands that live, experience, and connect with the audiences that they serve. Because our mission is to create work that s not only relevant to the various cultures that we are a part of, but work that also helps strengthen our communities, while reinventing the consumer experience to create change that really matters. And the way we are going to accomplish this is by challenging the status quo, the way we think, and the way we do things, over, and over again. That s our way.
We are a collective of creators, thinkers, and strategists; made up of people from all backgrounds and cultures working together to harness creativity, culture, and innovation to drive value for our clients while having fun doing it. A place where we value our people above anything else, where we embrace free thinking and the opportunity to make mistakes and learn from it. A place that values the constant pursuit of creating the possible and the impossible. Because we are all one, and as one we move forward.
We ve also been voted Best Place to Work four years in a row, and of course, we are going for more, with a benefits package that some of the big networks can t afford to offer.
Position Summary:
The Media Supervisor will work closely with the Media Director and the Media team to prepare and manage the execution of media plans (i.e. TV, Radio, Print, Social Media, Digital, etc.), approvals, IOs, budgets, client billings, and reporting. The supervisor will negotiate and place digital media buys, manage execution and optimization of paid search and social media advertising, and provide reporting and performance insights of those buys, ensuring the agency's media strategies are implemented effectively and efficiently.
Essential Functions:
- Reports to the Media Director, you will play a key role as the day-to-day liaison between internal and external partner agencies, vendor partners, and the media community
- Works collaboratively with other agency departments and partner agencies to develop fully integrated marketing plans
- Leads strategic Local, Regional and National media planning recommendations and assist in developing plans that are aligned with clients Total Market and Multicultural objectives rooted in consumer insights
- Develops and present media POVs to internal and extended agency teams and clients
- Maintains and give status reports to ensure efficient workflow and communication in order to meet internal and client deadlines
- This person will be a strategic thinker, with the ability to leader both internally and client presentations
- Responsible for owning the day-to-day client and key third-party vendor relationships
- Manages and distributes work across the media coordinators, media specialists, project managers, and account team member
- Supervises the daily activities and assignments across Media Coordinators optimization all campaign initiatives
- Manages the media trafficking and billing process across all assigned media clients
- Oversees and approves all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
- Provides strategic insights and optimizations to support the clients growth and success
- Research and prepares new information for paid media plans, RFPs, and presentations
- Evaluates, build and maintain relationships in the display and emerging media community
- Stays up-to-date on and advise the Media team on the latest trends in interactive marketing and media developments
- Leads the development of "Point of View" (POV) documents on new trends or special opportunities
- Evaluates client needs and escalate needs or issues as they arrive to leadership
- Manages media reporting to relay media performance and insights to client and leadership
- Integrates with neighboring disciplines (Strategy, Creative, Public Relations) on overall campaign direction
- Ability to work collaboratively with teams and independently, handling multiple projects and meeting tight deadlines
Required Education and Experience:
- Bachelor s degree in Advertising, Marketing, Communications, Business, or related field.
- 3 - 5 years of paid search and social media buying.
- 3 - 5 years experience in a media environment, knowledge of media channels and advertising process.
- Proficient with Excel and knowledge of pivot tables.
- Exceptional organizational and analytical skills.
- Experience in Strata and Workamajig.com systems or similar a big plus!
- Critical thinker and great attention to detail, required to succeed in this role.
- Ability to work in a fast-paced environment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.