Job Details
Who are we?
A leading provider of communications and compliance technology solutions designed to connect public and private businesses to their audiences.
Issuer Direct is the public company s company. Brian Balbirnie, CEO
Headquartered in the heart of downtown Raleigh, Issuer Direct has a fun and inclusive work culture with employees based in over 15 countries worldwide! As we continue to skyrocket in growth, we're committed to growing our communities and our people by offering amazing perks, professional development, and opportunities for you to power your career.
Issuer Direct is one of the fastest growing in the industry and it's a top value is taking care of the people who make our company great. Interested? Join us and contribute to the growth of amazing company!
We are looking for a highly motivated and experienced PPC (Pay-Per-Click) Manager who will be responsible for developing, implementing, and optimizing our paid advertising campaigns. You will be responsible for identifying target audiences, constructing compelling ad copy, monitoring and analyzing results, and generating high-quality leads. You will successfully manage significant monthly budgets, optimizing campaigns for performance, and driving results for clients by performing the following duties.
The Job:
- Manages, reviews, and performs daily account responsibilities associated with paid search and paid social media platforms.
- Creates, develops, and implements effective long- and short-term paid search strategies.
- Plans, executes, and optimizes PPC campaigns across multiple platforms to achieve client objectives and maximize ROI.
- Monitors, analyzes, and reports on campaign performance, providing insights and recommendations for improvement; reports KPIs to executive team through various dashboards.
- Implements strategies to improve conversion rates and overall campaign effectiveness.
- Stays informed about industry trends, competitive landscape, and emerging technologies to maintain a competitive edge.
- Provides creative copy suggestions for ads and landing pages across the digital ecosystem.
- Provides recommendations and execute strategies for keyword and audience opportunities, campaign structure, and targeting.
- Performs other related duties as assigned.
Qualifications & Skills:
- BA/BS degree in Marketing or equivalent work experience
- 5+ years experience in search experience including SEO & paid search
- Experience in setting up and optimizing Google AdWords campaigns and other PPC platforms (LinkedIn, Facebook, etc.)
- Strong background in data analysis and content strategy
- Exceptional written and verbal communication skills
- Ability to analyze and present data findings to executive team
- Strong grasp of SEM strategy: research, campaign structure, measurement and optimization
- Customer-centric, change agent, agile, disruptive and innovative in approach
- Excellent analytical, organizational and project management skills
What Issuer Direct Offers You!
100% company paid medical coverage, with optional dental & vision benefits
100% company paid Short-Term Disability, Long-Term Disability, and Life Insurance
100% company paid Telemedicine
Employee Assistance Program & Health Advocate available for all employees
Flexible Spending Account (FSA) & Health Savings Account (HSA)
Company discounts on social & entertainment
Parking Stipend
401(k) with match
Generous and flexible PTO policy & Holiday Pay
Issuer Direct is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
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