Job Details
** Manager/Director of Industry Marketing for Consumer Products and Retail**
Marketing **What we offer**
****EXPECTATIONS AND TASKS****
**As a member of the Consumer and Retail Marketing team, develop and lead the global messaging and positioning for Consumer Products and Retail marketing to drive business and revenue growth. Provide the framework for the end-to-end intelligent enterprise story for these industry sub-segments. In this role, you will:**
* Develop global and regional industry-specific messaging and creative out-of-the-box marketing programs to drive demand and generate revenue in a highly matrixed organization
* Lead strategic marketing planning and budgeting based on Consumer Products KPIs: revenue priorities, global business objectives and market opportunities
* Create industry-specific social media content and execute social media programs aligned with sales initiatives to increase SAPs share of voice (SOV) in the marketplace
* Author and deliver industry relevant content based on consumer and retail specific business priorities to drive demand, new pipeline and revenue
* Drive the innovation agenda (internally and externally) jointly with the Industry Business Unit, Global Marketing and other key SAP stakeholders
* Humanize the SAP brand through storytelling mediums: i.e. assets, social media, videos, testimonials, case studies and speaking opportunities
* Develop integrated marketing plans with corresponding budgets and cost estimates to include key messages, positioning, sales enablement, partner enablement, product innovation, marketing strategies, social media strategies and industry content
* Identify and engage with relevant industry communities and digital channels to increase SAPs share of voice (SOV) in the marketplace
* Plan events to drive demand and influence pipeline
* Collaborate actively with global market units: Provide strategy, guidance, and build/package content in a scalable way to enable execution of regional marketing programs
* Engage with lighthouse industry customers and ecosystem partners to share SAPs thought leadership and serve as an advisor in their transformation
* Engage with industry influencers, i.e. media, analysts and industry thought leaders to build awareness and influence preference to SAP in the marketplace
* Influence SAPs overall corporate messaging to incorporate an industry lens
* Support annual Intelligent Enterprise & Industries operational, Go-to-Market, portfolio, and financial planning processes to ensure flawless execution in support of revenue objectives
**EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES**
* Bachelors degree or equivalent required
* Minimum of 8-10 years of consumer related industry experience and/or demonstrated ability to creatively think outside the box and learn quickly with previous industry marketing experience
* Fluent in English language
* Strong communicator; experienced written and verbal presentation skills
* Public relations and analyst relations experience in the technology marketplace is beneficial
* Strong strategic and entrepreneurial skills, ability to think out of the box and drive innovation from idea through execution, to completion
* Proven ability to drive demand and awareness in the Consumer Products industry
* Strong ability to influence and execute through highly matrixed organization and ability to collaborate across virtual teams to achieve combined goals
* Skilled in digital marketing, social media, integrated marketing planning and industry and product segmentation disciplines
* Collaborative attitude / presence & drive with strong focus on results and execution
* Multicultural work experience in several organizations, countries or locations is a plus
**WORK EXPERIENCE**
* 5 to 8 years expertise crafting and executing top-level marketing strategies and content strategies for the Consumer and/or Retail industries and associated initiatives to build market awareness and support pipeline creation working with regional and country marketing and sales teams
* Experience in working together with Senior Management / C-user level customers
* Deep consumer and/or retail industry and marketing experience desired
**LOCATION**
* United States or Canada preferred
#LI-Remote
**We are SAP**
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
**Our inclusion promise**
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: ...@sap.com or ...@sap.com, APJ: ...@sap.com, EMEA: ...@sap.com.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Requisition ID:330690 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - USA
**Job Segment:** Manager, ERP, Outside Sales, Marketing Manager, Management, Marketing, Technology, Sales
**Driven by innovation.**
SAP has continuously evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. Our customers are solving the worlds hardest problems. As a cloud company we are future-proofing our customers business and building systems that provide a foundation for growth and innovation. Our vision of the future of enterprise IT is simple software must be hyper-personalized, modular in nature, and support outcome-based business models.
** Manager/Director of Industry Marketing for Consumer Products and Retail**
Requisition ID 330690 Posted Date Mar 4, 2022 Work Area Marketing Career Status Professional Employment Type Regular Full Time Expected Travel 0 - 10% Location Saint Louis Park, MN, US, 55416-5312
Send me alerts every days Provider Description Enabled SAP as service provider
* "r