Job Details
PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainable healthcare and biomedical product solutions. Headquartered in Wood Dale, IL, our goal is to support the work of our customers and to improve the health and well-being of people around the world. Our product lines include CO2 and multigas incubators, ultra-low temperature freezers, cryogenic and biomedical freezers, and high-performance refrigerators.
Job Title: Digital Marketing Analyst
About the opportunity: The Digital Marketing Analyst will work with the VP of Marketing to develop a strategic plan across digital channels to utilize content that is being created. The digital marketing analyst will be responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers and influencers. This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing and graphic design tools.
Location: This is a remote position. Local candidates to the Wood Dale, IL area would work on a hybrid schedule, reporting to the office Wednesdays and Thursdays.
What you will be doing:
- Lead and develop integrated marketing strategies and tactics for PHCbi brand products' digital platforms, growing lead generation and traffic through digital efforts, including analysis of PPC, SEO, organic and paid social, and programmatic digital activity; establish and monitor benchmarks for campaigns and tactics; develop strategic and tactical recommendations; and define and build new processes/frameworks to address new marketing use cases as they arise.
- Leverage marketing automation capabilities to build and maintain scalable campaigns inclusive of driving continuous campaign improvement, QA, and deployment.
- Monitoring of email marketing campaigns in Dynamics 365.
- Utilize A/B testing, pixels, and other digital user information to inform an audience segmentation strategy for digital communications.
- Oversee the SEO performance of PHCbi brand products digital platforms, ensuring we keep up to date with best practices and strategies.
- Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments.
- Report on and assess campaigns based on data analysis to ensure the most effective approach to digital marketing to guide future campaigns. Advise the VP of Marketing when to pivot strategies and deliverables based on this data.
- Be the key point of contact with technical stakeholders such as IT, and support teams to ensure any challenges with the CRM platform are collaboratively addressed.
- Performs other duties as assigned.
What you need for success:
- 3-5 years of experience in developing digital marketing strategies, maintaining social media, websites, and e-mail communications; including Power BI dashboard creation.
- Bachelors Degree in Marketing, Media, Digital Marketing, Communications, or comparable experience is required.
- At least 3 years experience working hands-on in marketing automation implementation, with preference for building campaigns through CRM systems, preferably MS Dynamics 365.
- Proficient in Google Analytics, SEO, and newsletter platforms/tools.
- Passion for social media; strong awareness of emerging web trends and best practices.
- Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing.
- Possess a high level of creativity and a strong knowledge across all social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.
- Strong knowledge of HTML and SiteCore.
PHC North America offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and are driven by innovation and the desire to improve the lives of our patients, we encourage you to apply now.