Job Details
Title: Vice President of Marketing and Communications
Reports to: President & CEO
Supervises: Graphic Designer, Marketing Manager, Digital Content Manager
Salary Range: $135,000 - $165,000
Summary of Duties: As a member of the Master Chorale s leadership team, the VP of Marketing and Communications (VPMC) plays the lead role in a broad range of deadline-driven and detail-oriented projects designed to extend the Master Chorale s influence. The VPMC administers the activities of a full-service, in-house creative agency responsible for branding, communications, and public relations for the organization. The VPMC is responsible for goal setting and managing the earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the CEO. The VPMC directs the organization s idea incubator in support of peer department marketing campaigns, ensuring communications are consistent with brand identity. Leads the Marketing team to develop content that is strategically designed for maximum awareness and successful promotion of performances and programming.
The VPMC s leadership is essential to conversations about critical institutional issues that have a lasting impact on the organization. The VPMC possesses a deep appreciation and passion for the art form and its place in the community that drives a desire to ensure all marketing, branding and communications reflect the Master Chorale s mission and standard of excellence. The VPMC is the primary creative content director, creator and storyteller for the Master Chorale and will prioritize an ongoing elevated national and international reputation by leveraging all assets of a world-renowned, all-professional choral organization.
Essential Duties, Responsibilities, Functions:
Marketing Service Agency
Responsible for the creation and alignment of marketing content as well as execution of marketing campaigns in accordance with the strategic visions of peer departments
Collaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistency
Defines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaigns
Creates and manages a Marketing master project schedule, communicates project timelines with team members, project owners and senior leadership
Creates and executes the social media vision for the Master Chorale
Determines the Master Chorale s needs for design work and manages the graphic designer and any relationship with an external design firm engaged
Brand Management
Responsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale s mission
Oversees marketing projects across peer departments to ensure brand visibility and consistency
Communications and Public Relations
Oversees the development of concept and copy for all high-level communication projects
Collaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reach
Plans, develops, and directs social media strategies designed to optimize the Master Chorale s ability to reach and engage donors, key stakeholders and the general public
Serves as media spokesperson, when needed, and coordinates communication strategies with an outside public relations firm if one has been engaged
Administration
Responsible for day-to-day operations of Marketing team, with particular attention to deadlines and workload balance
Oversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFO
Serves as the key point of contact with our box office, which we outsource through the Los Angeles Opera
Manages vendor relationships to ensure adherence to proposed budgets and schedules
Develops, maintains and manages relationships with marketing professionals on the Music Center campus, as needed
Fosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departments
Attends and supports Master Chorale concerts and events, including serving as point person for front-of-house
Qualifications:
A Bachelor s degree with at least 5 years experience in a senior marketing, or the equivalent combination of education and experience
Expertise in the nonprofit performing arts sector is required
Eagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiatives
Familiarity with customer relationship management systems is required
Strong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are required
Ability to collaborate effectively with board members, senior staff, other Master Chorale administrative staff and volunteers, providing them with strong support and inspiring them to productive action
Excellent verbal and written communication skills
Ability to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlines
High degree of professionalism and integrity
A passion for the mission and aspirations of the Master Chorale and an ability to eloquently articulate the organization s mission, values, achievements, potential, and future goals to internal and external audiences
Application Process:
Please submit a cover letter specifying how your experience relates to this position with the LA Master Chorale and a current r sum . Please attach documents in .pdf or .doc format.
Submit application materials at ...@lamasterchorale.org
The Los Angeles Master Chorale provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, the Los Angeles Master Chorale complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The Los Angeles Master Chorale expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Los Angeles Master Chorale s employees to perform their job duties may result in discipline up to and including discharge.
4/18/2024