Content Specialist

Job Details

Position: Content SpecialistStatus: Exempt

Reports To: Marketing SupervisorApproval Date: 11/22/2023

Last Revised: 11/14/2023

Position Summary

As a Content Specialist at Steffes, you will leverage your expertise to attract and engage internal and external stakeholders through strategic and creative content. Your role involves refining, enhancing, and driving brand awareness, product adoption, and use. The primary focus will be on creating and implementing a comprehensive plan for content production, covering curation, design, production, analysis, management, and measurement. You will establish the organization's editorial voice and determine content needs, channel selection, and distribution.

Steffes Core Values

Trust: We promote growth and long-term success by making wise decisions with trust as an essential component.

Respect: We unleash creative talents of our diverse workforce by treating each other the way we would like to be treated.

Teamwork: We believe people achieve much more by working together.

Integrity: We follow through and keep our word while being open, honest, ethical, and fair.

Safety: We view our co-workers as family members of our business and strive to ensure safety for all.

Humility: We recognize and appreciate strengths and contributions beyond one's self. We are modest, genuine, and authentic.

Key Responsibilities

1. Develop engaging content for websites, brochures, presentations, case studies, whitepapers, newsletters, presentations, leadership messages, and other relevant communication channels.
2. Build strong relationships with internal teams to gain a deep understanding of target audiences, ensuring content resonates effectively.
3. Craft content based on thorough research, organization of facts, or through conducting insightful interviews on assigned topics.
4. Conduct content audits to evaluate the performance of existing content and update it as necessary to maintain relevance.
5. Recommend appropriate media channels for content delivery based on industry trends and audience preferences.
6. Ensure all content is optimized for search engine optimization (SEO), incorporating strategic keyword placement to enhance visibility.
7. Contribute to the development, management, and execution of marketing efforts, including email marketing, direct mail, interactive content, webinars, and advertising campaigns.
8. Work collaboratively with cross-functional teams to ensure content aligns with brand guidelines, providing support in communications, grammar, editing, and marketing.
9. Create, adjust, and maintain a calendar of project deadlines and content launch dates to ensure timely and organized content delivery.
10. Assist in analyzing market data, including campaign results, online traffic, and various marketing programs, to evaluate effectiveness and contribute insights for future strategies.
11. Support internal and external programs, events, and other initiatives to enhance overall marketing effectiveness.
12. Maintain a positive work atmosphere by acting and communicating in a manner as to collaborate with customers, clients, co-workers, and management.
13. Help the company meet its quality and safety objectives.
14. Complete other duties as assigned.

Core Expectations

Customer Service - Demonstrate excellent customer service and display a positive attitude and behavior consistent with the Steffes Code of Conduct and Core Values.

Quality - Actively support and participate in Quality Improvement.

• Take immediate action in unsafe situations.
• Adhere to all safety standards; thus, promoting safe practices to ensure a safe environment.

Conduct - Demonstrate and support the Steffes Code of Conduct.

Policies and Procedures - Demonstrate and support Steffes Policies and Procedures by:

• Using tact, sound judgement, and maintaining a professional attitude in communication and relationships with others.
• Striving to deliver the best quality in daily work.
• Promoting a positive image of Steffes and its products.
• Being timely and punctual in attendance and following all policies and procedures.

Job Requirements/Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of three years of experience in content creation, marketing, communications, or a similar role.
• Self-motivated, positive, and creative thinker with strong multitasking abilities and time management skills.
• Excellent English skills, demonstrated through diverse writing styles and tones with accurate spelling and grammar (samples appreciated).
• Proficiency in various content platforms, including social media, blogs, and print media.
• Understanding of content practices such as SEO, SMO, and PPC.
• Experience in content and layout design, including proficiency in Adobe InDesign or similar tools.

-OR-

• An acceptable combination of education and experience.

Physical Demands of Position

• This position requires walking, sitting, or standing to a significant degree.
• Must have the ability to lift 50 pounds from floor to waist, carry 50 pounds, and push and/or pull up to 20 pounds.
• Must have the ability to climb ladders and/or stairs.
• Stooping, crouching, kneeling, and bending.
• Handling, feeling, and gripping is required for some activities.
• Visual acuity is required to inspect work completed.
• This role may be subject to internal and external environmental conditions.

 Steffes

 06/24/2024

 Dickinson,ND