Principal Product Manager, Consumer AI


Job Details

At Demand.io, our mission is to be the world s leading source of e-commerce knowledge. By aligning AI systems with communities of enthusiasts, creators, and shoppers, we create knowledge flywheels that operate at unprecedented scale and accuracy, powering our consumer shopping experiences.


Founded in 2009, we re a self-funded, profitable company running multiple e-commerce consumer products at scale. Our portfolio includes SimplyCodes (simplycodes.com), an AI-powered social savings platform, and Product.ai (product.ai), an upcoming AI assistant for shopping. Our products are used by millions of shoppers to facilitate thousands of purchase decisions daily, driving over $1 billion in annual e-commerce transaction volume to our retail partner network.


We believe in aligned incentives for employees and stakeholders, operating with a unique model grounded in small team size comprised of top 1% talent, individual empowerment, AI-first thinking, rapid iteration, and outsized compensation tied to company performance.


Who we re looking for


We are seeking a strategic and experienced Principal Product Manager to lead the development and growth of SimplyCodes and our other AI platforms and services. In this role, you will be responsible for defining and executing the product vision and strategy, working closely with cross-functional teams to deliver a best-in-class consumer experience. The ideal candidate will have a passion for building engaging, user-centric products and a proven track record of managing successful consumer platforms.


What you'll do


  • Define and communicate the product vision, strategy, and roadmap for SimplyCodes, including continued incorporation of generative AI into the core user experience.
  • Lead 0-1 product innovation efforts. Be hands on with user research, behavioral data, and prototypes to form and test hypotheses. Run rapid iterative development cycles to ship MVPs then scale.
  • Collaborate with marketing and growth teams to position products, understand customer needs, build go-to-market strategies, execute launches, and execute growth playbooks.
  • Collaborate with design teams to develop novel, AI-driven, conversational human-computer paradigms to solve everyday problems in e-commerce.
  • Lead data-driven design and growth projects. Collaborate with data science and machine learning teams to run experiments and iterate to improve product experience and achieve business objectives.
  • Reimagine existing legacy products running at scale with millions of users. Incorporate AI to redefine existing user experiences and e-commerce paradigms.
  • Operate as a deep generalist with a bias towards action in a flat, non-hierarchical team to get things done fast. Do guerrilla user research, be hands on with data, utilize AI in creative ways, forgo process, break down barriers and get to the goal, as quickly as possible.


About you


  • 8+ years of product management experience, with a focus on consumer-facing products.
  • 0-1 product management experience, including product visioning, product positioning, go-to-market strategy, product design leadership, user research, data-driven decision making, and running rapid, iterative product launch cycles.
  • Proven track record of managing successful, complex, multi-surface consumer platforms, ideally in e-commerce, rewards, or gamification.
  • Strong understanding of user experience design principles and best practices. Experience designing and running user studies to inform product design.
  • Data-driven mindset with a focus on metrics and experimentation. Strong ability to apply statistics and machine learning to develop insights and optimize product experiences.
  • Deep experience with agile development methodologies and running disciplined engineering sprints. You know how to ship and ship fast.
  • Broad understanding of generative AI. Familiarity with major foundational models and tradeoffs. High level understanding of LLM development, deployment, and optimization. High level understanding of data systems to support LLMs such as RAG, vector databases, and prompt engineering.


About the job


  • Starting base salary range: $180,000 - $350,000 DOE.
  • Stock options: 0.30% to 0.70% initial grant.
  • Eligibility for our Equity Partners program, a profit-sharing system tied to individual and company performance.
  • Opportunities for career growth, leadership, and skill expansion. We sponsor your ongoing career development, including education, courses, certifications, and books.
  • Opportunity to work from the ground level to build and deliver an exciting upcoming AI consumer product, based on fine-tuned open source foundation language models and next-generation RAG + knowledge graph data system. We ve procured our own A100 GPU server for continuous access to high-speed training and inference resources.
  • Premium health coverage including comprehensive PPO and HMO options, along with full dental and vision coverage, paid 100% for all your dependents.
  • Our Santa Monica HQ is a newly completed state-of-the-art technology development facility offering prodigious open space, open work setup, large recreation & break room with free food, silence / focus facilities, podcasting studio, and sweeping views from the ocean to downtown.
  • Sponsored access to premium AI services, including ChatGPT Plus, Gemini Advanced, Perplexity Pro, GitHub Copilot, Midjourney Pro, Anthropic Claude, Notion, and more.
  • Full coverage of your home internet and mobile phone plans.
  • Regular team-building events, dinners and activities.
  • 401K program.
  • Unlimited PTO.
  • Relocation assistance available.


About our culture


  • Our core values are innovation, empowerment, and continuous growth. We seek team members who want to take on significant ownership, have the natural desire to learn and grow, and who have an innate passion for products, innovation, and serving customers.
  • We lean in-office as a team. While we embrace flexibility and some hybrid work, our team members prefer to collaborate in person and we re generally present in the office on a daily basis. Fostering a healthy face-to-face culture is part of our identity as a company.
  • We seek to keep our team small, working as a team of deep generalists with a bias towards action. Every team member has leadership growth opportunity here.
  • We offer above-market compensation through our profit-sharing system. We believe in aligned incentives as our means for attracting top talent and retaining staff for long-term relationships.
  • Read our culture backgrounder here.


Meet the team and learn about our products and company vision at





 Demand.io

 05/23/2024

 All cities,CA