Job Details
Field Marketing Coordinator
Vibe Restaurants is 125 restaurants in 14 states and growing! In fact, Vibe Restaurants has 76 Little Caesars Restaurants, 47 WingStop Restaurants (with many more on the horizon) and are currently building our third Whataburger!
Vibe Restaurants is seeking a Field Marketing Coordinator to lead the development and execution of store-level marketing plans that align with Vibe Restaurants vision. Goals will include creating strong brand awareness and loyalty, driving guest traffic within day parts and sales channels, and creating strong community connections. The Field Marketing Coordinator will evaluate the effectiveness of marketing strategies, tactics, and programs, evolve plans as needed, and will collaborate with the Restaurant Operations teams to help influence and create programs and processes.
As a Field Marketing Coordinator, you will:
- Help to build and shape the perception of our brands in local market(s) and align positioning with our core values
- Partner with our Vice President to evaluate the marketing readiness of each restaurant General Manager, establish support needed, and provide ongoing training of both existing programs and new marketing initiatives
- Assist operations teams in ensuring successful rollouts of new stores, products, and promotions in assigned markets
- Support General Managers with strategic local store marketing efforts, including signage needs, printing, and distributing promotional marketing materials, community partnerships and tactics to drive traffic
- Research store trade areas, building strong local plans and community relationships
- Maintain communication with Operations teams to align and effectively execute Local Store Marketing programs
- Coordinate, execute and attend community events such as New Store Opening days, Ribbon Cuttings and Promotional events
- Consistently review sales as well as daypart, and revenue port data, and recommend tactics and adjust store level plans to achieve overall revenue goals
Requirements
- 3 years marketing or event experience
- Driven by compassion and integrity
- Passionate about people with a genuine desire to understand our guests and operating partners needs and values
- Creative and able to think out-of-the-box to identify unique solutions and opportunities
- Highly motivated and thrives in a fast-paced environment with changing needs
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Have reliable vehicle
Be able to lift 50 lbs
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance