Job Details
At Yottaa, we re dynamically changing how major retailers think about the eCommerce channel. By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging. It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to direct their development resources to create new functionality.
As a Marketing Operations Associate at Yottaa, you play a crucial role in coordinating the production of marketing content and managing the operational aspects of our marketing automation platform to execute impactful Omni-channel campaigns. We are seeing an organized, motivated, and efficient candidate who thrives in executing campaign-centric marketing plans with agility. This role will report to the Director of Omni-Channel Campaign Management.
Your Role
- Coordinate the end-to-end production process for marketing content, ensuring timely delivery of high-quality materials.
- Collaborate closely with internal teams (including content creators, product marketing, and sales) and external agencies to streamline content creation and distribution workflows.
- Operate and manage marketing automation tools and applications, optimizing them for successful campaign execution across multiple channels (email, social media, webinars, etc.).
- Monitor, analyze, and report on campaign performance, providing insights and recommendations to improve effectiveness and ROI.
- Assist Revenue Operations in managing the marketing technology stack, ensuring optimal integration and functionality of all platforms.
- Maintain a calendar of marketing activities and campaigns, ensuring all stakeholders are informed and aligned.
- Develop and implement processes and guidelines to improve operational efficiency within the marketing team.
- Stay updated with the latest trends and best practices in marketing operations and technology.
Your Experience
- Bachelor s degree in Marketing, Business Administration, or related field.
- 1-2 years of experience in marketing operations, preferably in a B2B SaaS environment.
- Strong understanding of marketing automation tools such as Pardot, HubSpot, Marketo, Salesforce Marketing Cloud.
- Familiar with Marketing Technology tools such as Salesforce CRM, 6Sense, Gong, etc.
- Experience in data management and segmentation.
- Familiarity with A/B testing methodologies.
- Knowledge of email marketing best practices and ability to implement them effectively.
- Basic HTML knowledge for testing purposes.
- Experience building and maintaining customer journeys within marketing automation platforms.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Strong analytical skills and experience with performance metrics and KPIs.
- Excellent communication and collaboration skills, with a proven ability to work effectively with internal teams and external partners.
- Self-motivated and able to work independently in a dynamic and fast-paced environment.
Leading brands such as Bombas, Brooklinen, Callaway Golf, NutriSystem, Tarte, Tilly s, and YETI rely on Yottaa to monitor their site performance and optimally load content to deliver the right content at the right time on more than 1,000 eCommerce sites. This acceleration results in a 30% faster site that drives higher conversion rates. Trusted by thousands of retailers and brands, Yottaa delivers faster page loads with improved site reliability, reducing friction in the purchasing path, improving shopper retention, and increasing return on web tech and marketing spend. To learn more about how Yottaa can accelerate your site and increase conversions, please visit www.yottaa.comor follow @yottaa on X and @Yottaa on LinkedIn.