Job Details
Product Marketing Manager
Chicago, IL - Hybrid
Position Summary:
Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and executing go-to-market strategies that drive customer adoption, revenue growth, and market share.
Job Responsibilities:
- Develop and execute go-to-market strategies for the healthcare payer solution(s), working closely with cross-functional teams including product management, account executives and demand generation/digital marketing.
- Develop and maintain buyer personas, messaging, and positioning that resonate with target audiences in the healthcare payer industry.
- Develop and execute product launch plans, including messaging, collateral, and sales enablement tools.
- Deep experience with data and analytics, including the ability to analyze and translate complex data into actionable insights.
- Create compelling and original content to drive differentiation in the market.
- Collaborate with demand generation team to develop and execute marketing campaigns that drive pipeline and revenue growth.
- Conduct market and competitive research to identify trends, opportunities, and threats in the healthcare payer industry.
- Work closely with the product management team to develop and execute a product roadmap that aligns with customer needs and market trends.
- Build and maintain relationships with key customers, partners, and industry influencers.
Job Requirements
- Bachelor's degree in marketing, business, or a related field.
- 5+ years of product marketing experience
- Experience Marketing to Insurance payers and understanding how to create buyer profiles for a matrixed Health Insurance org is crucial
- Experience creating Go-To-Market Strategies for SaaS based products
- Familiarity with Health Plans and Payers is a Must for this role
- Excellent written and verbal communication skills, with experience developing compelling content and presentations
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Demonstrated ability to work collaboratively with cross-functional teams and influence key stakeholders across the organization.
- Experience with customer relationship management, online collaboration and marketing automation tools and platforms such as HubSpot, Asana, Salesforce, and Microsoft Teams.
- Experience with Word, Excel, PowerPoint, and Adobe Acrobat Professional.
- Goal setting, project management and team collaboration.