Job Details
About the role:
We are on the hunt for a Brand Marketing Specialist - a natural hustler - to join our growing wellness brand.
Think of yourself as the Pablo Escobar of wellness; you'll be overseeing shipments of antioxidants, supervising drops of superfoods, and creating Instagrammable stand-offs against unhealthy options. Our brand is all about "slinging" wellness powders like our life depends on it. We aren't the bad guys though. We're just making the world healthier, one packet at a time.
To date, we've sold out 10+ times, shipped 2M+ servings and have earned 100M+ views on our content. We are one of the largest organically grown wellness brands on TikTok (as well as TikTok Shop) and are planning for retail expansion this year.
What You'll Do:
As a Brand Marketing Specialist, you will be responsible for crafting our brand identity across all our marketing channels. This involves planning and developing an entertaining content strategy, working with brand ambassadors, building out creative marketing campaigns, engaging with our customers/community, and more. You will be at the forefront of all things brand & social and the work you'll do will directly impact the way our customers perceive and use Feel Goods.
What Your Responsibilities Are:
- Collaborate closely with the founders and the creative team to refine our brand vision, voice, and identity.
- Spearhead and execute a unique, cohesive content strategy across all our main channels: TikTok & Instagram.
- Develop innovative, exciting ways to increase brand awareness, build consumer loyalty, and promote new products.
- Build, foster and engage our community on social media while developing intimacy at scale.
What You Bring:
- Ability to create and adapt content as well as marketing campaigns to take advantage of relevant social trends/culture.
- Desire to challenge the status quo of how wellness products are perceived and marketed by finding new methods to promote them.
- Deep knowledge and expertise across all social media channels.
- You're organized, detail-oriented, and self-motivated, with the ability to easily transition between multiple tasks in a fast-paced working environment.
- Prior experience in a creative marketing role (or similar) at a consumer-facing brand is preferred, but not required.