Job Details
Mission: To impact our communities and visitors through the power of travel.
Core values: collaboration, integrity, trust, innovation.
The Partnership Sales Manager plays a pivotal role in driving revenue growth and building strategic partnerships as well as partner engagement and retention.
This position is responsible for developing and executing sales strategies to attract and recruit tourism related businesses and organizations to collaborate with Visit Anaheim in promoting the destination.
The Partnership Sales Manager understands strategic needs of potential businesses and current partners and will help advance and grow initiatives that align with and enhance Anaheim s competitive position, through strategic partnership sales and sponsorships. Also, it will manage and meet budget goals on all programs as outlined annually.
Responsibilities will include but will not be limited to:
Essential Functions:
1. Develop and implement a comprehensive sales strategy to generate revenue through partnerships, sponsorship and collaborations with industry related businesses and other stakeholders.
2. Identify and prospect potential new business to grow partnership sales, premium web-listings, and new initiatives such as business intelligence packages, email marketing, and other programs.
3. Responsible for understanding the strategic needs of new potential partners to offer strategic business solutions and to develop and execute sponsorship program opportunities at a variety of levels for Visit Anaheim events, other programs, and industry events.
4. Build and maintain strong relations with existing partners and sponsors, ensuring high level of satisfaction and engagement.
5. Create customized partnership proposals and packages tailored to specific needs and objectives of potential partners, highlighting the value proposition and benefits of collaborating with Visit Anaheim.
6. Collaborate cross-departments with marketing, communications, events, and tourism development to leverage partnership opportunities and integrate partner initiatives.
7. Track and report on partnership sales performance, including revenue targets, conversion rates, progress to goal.
8. Stay informed about industry trends, market dynamics, competitor activities, and best practices in partnership sales and destination marketing. Continuously seek new ideas and innovative approaches to enhance Visit Anaheim s value proposition and competitive advantage.
9. Represent Visit Anaheim at industry events, conferences, events, and networking opportunities to promote partnership, build brand awareness and foster relationships within the community.
10. Uphold Visit Anaheim s mission, values and brand standards in all partnership interactions and communications.
11. Maintain current partner accounts-renewal, premium web-listings, and new initiatives with current partners.
12. Liaison between partnership and other key depts. (BI, Marketing, Communications) to get all integration and statistical data supported into CRM system.
13. Maintain traces and account information in CRM.
14. Identify resources, collateral, and information to support the sales efforts.
15. Develop monthly reports of prospected businesses outreach and progress.
16. Visit Anaheim website- solicit support from key industries, engage and create opportunities to enrich this resource.
17. Meet or exceed partnership sales team goals annually.
18. Management of assigned budgets and submission of expense reports accurately and timely.
19. Miscellaneous projects-as assigned.
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.
A consistent and reliable presence at work is necessary.
Work From Home Schedule Monday, Thursday & Friday (subject to change).