Job Details
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**Marketing Campaign Delivery Manager**
350102BR
Enterprise Data & Analytics
Toronto , ON
February 24, 2022
**Company Overview**
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**Department Overview**
The Marketing Technologies & Analytics (MT&A) function within Marketing is a central source of internal and external consumer insights and data analytics which supports both corporate and business unit strategies for TD Bank Financial Group Canada and TD Bank, Americas Most Convenient Bank.
The MT&A team mission is to be influential change agents and consumer advocates to help deliver the better bank and to drive shareholder return through optimizing the impact of marketing. We do this by delivering hindsight (what happened), insight (why), and foresight (future actions) on how to best reach consumers, who to target, what to say, and build intelligence on the market and competitive landscape. The group seeks to deliver excellence in analytics and insights to support short-term business success as well as long-term strategy of the bank.
The MT&A team brings together a diverse range of technical and business expertise including market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management, campaign targeting and delivery, and visualization.
**Job Description**
The successful candidate will oversee the work of the Marketing Analytics Delivery group supporting the growing needs of the Customer Strategy and Insurance businesses within the broader Marketing Analytics Delivery group. Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.
Responsibilities
* Oversee and evolve targeted marketing campaigns strategy, design, execution, quality control, and measurement
* Execute with excellence, coach the team to raise the execution level
* Manage project pipeline to ensure agreed upon timelines can be met
* Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
* Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
* Ensure required quality control checks are in place always improve QC process as new programs are created
* Liaise with other functions within MT&A
* Act as a leader on the team; provide advisory support and feedback to Sr Managers and Executives, ensure staff are engaged and understands the vision
**Requirements**
* Experience in strategy, design, execution, quality control, and measurement of 1:1 targeted campaign
* Familiarity of direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
* Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through tools such as HCL Unica (Campaign / Interact), Python, SQL, and SAS
* Technical and detail oriented
* A project management mindset to help deliver on time to specifications
* Pragmatic decision maker blending a mix of intellect and hands on experience
* Business results driven mindset
* Comfortable navigating matrix organization with multiple functional partners, demonstrating influencing, negotiation, and prioritization skills as appropriate
Qualifications
* 7+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high-volume direct marketing industries)
* Experience with HCL/IBM Unica Suite Interact & Campaign, or equivalent Marketing Automation platforms
* Knowledge of Python, SQL, SAS; knowledge of databases and big data infrastructures; knowledge of vendors and file format requirements
* Experience designing and executing campaigns, and improving successful direct marketing experiments (i.e. acquisition, customer management, loyalty, engagement)
* Track record of delivering successful initiatives on time and on budget
* Understanding of Privacy regulations relating to customer contact preferences (CASL, DNC, DNS etc.)
* Familiarity with the Insurance business an asset
* Degree in business, marketing, science, statistics, engineering, or other quantitative discipline
**Hours**
37.5
**Inclusiveness**
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
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