Job Details
My Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager
**MUST BE ABLE TO WORK HYBRID IN BOSTON**
**SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VAR
This is an opportunity to be the 1st Channel Marketing person for North America!! There is room to grow!! You must understand a dynamic fast paced startup environment to win this job.
Channel Marketing Manager
Description:
The Channel Marketing Manager will collaborate within a cross-functional team to support the Indirect Sales Channel. This role demands excellent communication and organizational skills.
Candidates applying for this position should demonstrate flexibility, a strong work ethic, and an ability to thrive in a dynamic, fast-growing organization.
Hybrid:3 days a week in-office
Responsibilities:
- As a Channel Marketing Manager, you will develop and execute field marketing strategies in close collaboration with sales and channel teams, as well as fellow marketing colleagues.
- You will be responsible for content creation and management, as well as overseeing the partner program.
- Manage lead generation programs to meet pipeline development needs, including virtual and in-person events, trade shows, and various other marketing tactics supporting the field sales organization.
- Analyze results and identify opportunities for performance improvement
- Coordinate field events/programs from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking.
- Collaborate with channel partners and service providers to organize joint marketing activities.
- Manage marketing materials and items inventory and distribution as part of the regional marketing strategy.
- Identify industry events and presentation opportunities in the region.
- Align channel and field marketing events with core demand generation programs to ensure the generation of marketing-qualified leads through integrated, multi-touch programs.
What you'll bring:
- Channel Marketing experience, preferably within the Cyber Security market.
- At least 4 years of senior-level experience, particularly with Partner Programs and Channels teams.
- Experience with channel account-based marketing and a strong understanding of the Channel ecosystem, specifically MSSP and VARs.
- Experience in all aspects of marketing campaign and demand generation activities, particularly with digital tactics such as e-marketing, search engine marketing, web marketing, PPC, content syndication, and webinars.
- Demonstrated success in developing and executing effective marketing campaigns.
- Experience in using marketing automation tools to measure and improve campaign effectiveness
- Experience in developing broad-based awareness and nurturing programs.
Ability to design strategic Marketing Plans and execute goals with high-impact results
- Strong budget management skills
Base Salary range : My client is open I have to range or maximum. But you should be reasonable according to your skills and abilities. There is Equity
This is an exciting opportunity to work for a company with almost 90M in Funding and doing exceptionally well