Job Details
This role is located in Boston and requires 1 day/week in office.
Our client has developed a line of consumer products that are inspired by nature and backed by science. Founded by parents, they are committed to empowering other parents to make the best choice for their little ones. They are hiring a Partnership & Influencer Marketing Manager to develop and lead brand partnerships, influencer relationships and affiliate marketing.
Responsibilities:
Partner Marketing Strategy:
- Develop Partnership Marketing strategy to identify, engage and facilitate brand partnerships, influencers and affiliates
- Develop and implement best practices for partnership strategy and execution
- Liaise with cross-functional teams, including eComm, brand marketing, content, sales and medical marketing to align plans with company KPIs and strategic goals
Relationship Management
- Develop a portfolio of brand partners and identify promotional opportunities relevant to the brand
- Perform outreach and negotiate contract terms for influencers/agents across various social media platforms including nano, micro, mid-tier, and macro/Celebrity influencers
- Own relationships ensuring all contractual obligations are met
Campaign Management
- Oversee influencer marketing campaigns
- Deliver partnership marketing programs that will build awareness, educate and drive acquisition and retention
- Review and approve influencer videos to ensure content alignment with brand standards, mission, and values
- Ensure FTC compliance for influencer led programs and executions
- Track and report on campaign performance against KPIs and strategic goals
- Work with legal and finance to draft talent contracts and coordinate payments
Market Research
- Continuously perform research and learn from other successful brands with a strong social media presence
- Stay up to date with latest social media trends, pop culture, and key influencers to make internal recommendations on strategic decisions
Ideal Candidate Skills and Qualities
- 5 years in a marketing role managing brand partnerships, influencers, affiliates, activations (brand or agency)
- Demonstrated ability to build consumer brand partnerships
- Experience in with brands targeting parents, caregivers
- Ability to negotiate contractual obligations with key partners and influencers
- Ability to identify trends on social media and leverage social metrics
- Experience with Excel, Google Analytics