Job Details
About the job
Evia Bio is a life sciences tools and services company that provides expertise in optimizing cryopreservation practices and develops non-DMSO cryopreservation solutions for the cell therapy and in vitro fertilization industries. Founded by world-leading cryobiologist, Allison Hubel, PhD, Professor at the University of Minnesota, Evia Bio is rapidly making advancements in the development of optimal cryopreservation solutions and practices for all cell types.
We partner with cell therapy companies looking to advance their products to clinical trials and commercialization. Our solutions unlock the full potential of emerging life-saving therapies through the use of all-natural organic compounds to protect the integrity of cells during cryopreservation and patient safety at the point of care.
We are seeking a capable and resourceful Director of Marketing Operations to lead our marketing efforts for this early-stage life sciences tools company that aims to make a game-changing impact across the continuum of companies in the clinical arena. The successful candidate will be responsible for leading the planning and execution of the strategic marketing plan and all related activities. They will play a crucial role in engaging with and building relationships with cryopreservation forums, biotechnology professionals and other key external stakeholders. This position will drive engagement and collaboration with the internal teams to ensure alignment on marketing strategies and execution. This position requires broad marketing skills, the ability to collaborate effectively, as well as the ability to adapt to changing market dynamics and to new strategic priorities as necessary.
Responsibilities:
- Develop and execute a strategic marketing plan and comprehensive marketing tactics for all products and research services
- Build relationships and execute marketing tactics with cryopreservation forums, biotechnology professionals and other key stakeholders across the life sciences spectrum
- Develop and execute cryopreservation education initiatives, including CryoX and CryoChats , to raise awareness and build relationships with key customer groups
- Plan, coordinate and manage national trade shows and conferences, including cross-functional event planning, booth design and execution of commercial tactics and sponsorships
- Collaborate effectively with internal teams, including Production and R&D, Operations, and Administration to ensure cohesive and aligned marketing strategies
- Develop analytics and metrics to support business objectives
- Develop and execute communication materials and collateral, as well as social media content, in support of business objectives and marketing tactics
- Project manage commercial priorities and ensure alignment and coordination with production priorities
- Support the build-out of the commercial pipeline, particularly with inside sales effort
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
- Manage marketing budgets effectively, ensuring maximum impact and return on investment
Preferred Skills, Qualifications and Technical Proficiencies:
- Strong project management, communication, and organization skills
- Excellent skills leveraging technology and social media
- Experience in biotechnology or life sciences tools with ability to understand and effectively use key terminology
- Experience building relationships and engaging with key biotechnology stakeholder groups
- Experience managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
- Experience working in start-up and early-stage biotechnology or life sciences tools firms is desired
- The position will be based in Minneapolis, MN
- Travel approximately 15% of time
Preferred Education and Experience:
- BS/BA degree (science or business degree preferred); MBA is a plus
- 5+ years of experience in marketing and/or relevant commercial experience in the pharmaceutical/ biotech industry, including a deep understanding of the digital space
Applicants must be currently authorized to work in the United States on a full-time basis.
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