Job Details
Job Description
As a member of the Digital Performance and Analytics team, within the Marketing Ops org team, the Marketing Data Analyst will be a trusted advisor to core Marketing functions. This role will help stakeholders accelerate business strategies, meet goals/objectives, enhance customer experiences, and increase share by using data insights.
The Marketing Data Analyst is responsible for providing data analyses that leads to actionable recommendations and a deeper understanding of customer engagement, revenue, and churn. This role will mine through large datasets from multiple different sources to find trends, segment customers, and ultimately provide stakeholders with the best possible data to make decisions.
JOB DUTIES
- Provide actionable analysis that supports strategic initiatives to optimize and influence go-to-market efforts for the global marketing organization
- Clean data, build reports, and deliver visually compelling analysis to help stakeholders understand performance vs. goals
- Establish, standardize, and enhance operational analytics processes to promote collaboration and drive positive business outcomes
- Use data to better understand customer buying habits and leading indicators of churn
- Perform product and customer analysis to determine ways to increase LTV
- Report on performance for marketing channels: Email, Tradeshows, Paid Search, SEO, Display, Social, etc.
- Help project manage analytics workstreams and reconcile budget reports
YOU MUST HAVE - Bachelor's Degree in finance, statistics, marketing, or another relevant field
- 5+ years experience in marketing analytics, business intelligence, or other data analysis
- Proven experience translating big data into actionable insights
- Proficiency in data visualization/BI tools such as Looker, Power BI, or Tableau
- Proficiency in SQL, Python, or R
WE VALUE - Analytical and detail oriented, with a passion for digging into data to identify key trends, results and, recommended actions
- Demonstrated experience developing and delivering high-quality presentations using marketing insights derived from analytics
- Experience with loyalty programs data
- Proficiency in Salesforce or similar CRM data platforms
- Experience with Google Analytics or Adobe Analytics
- Interest in AI as it relates to analytics and statistics
WHAT'S IN IT FOR YOU - Work in a Hybrid setting (3 days in office, 2 days remote)
- Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums
- Immediate eligibility for Medical, Dental, Vision insurance and 401K
This position is not eligible for US visa sponsorship.#LI-EP1
#LI-Hybrid
About UsResideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.