Job Details
**Assistant Manager, eMerchandising HPC Omni**
Job Title Assistant Manager, eMerchandising HPC Omni Job # US16203 Requisition Type Regular Function Marketing State/Province Missouri City St. Louis Region US Posting Start Date Jan-26-2022 **Division Information**
Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs and Remington. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.
**Job Summary**
***Remote role! When we return to office, this role will have flexibility to work from home and along with occasional travel to the St. Louis, MO area office.***
The Assistant eCommerce Content Manager will help devise and implement the strategy, techniques, and tactics used to increase online sales revenue via improved organic search and on-site navigation, conversion, content optimization, and review/ratings. Reporting to the eCommerce Marketing Manager, this position will work closely with Sales, Product Marketing, and Creative & Media to ensure eCommerce growth.
* eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
* Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings
* Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends
* Ensure Brand consistency & compliance across all major eCommerce partner sites
* Build and maintain systems and protocols that ensure all content is optimized
* Assist in maintaining detailed content health analytics reporting dashboards
* Leverage the dashboards to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly and quarterly business reviews
* Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience.
* Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories
**Primary Duties & Responsibilities**
* Manage new item set-up procedure on eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
* Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings
* Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends
* Ensure Brand consistency & compliance across all major eCommerce partner sites
* Build and maintain systems and protocols that ensure all content is optimized
* Assist in maintaining detailed content health analytics reporting dashboards
* Leverage the dashboards to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly and quarterly business reviews
* Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience
* Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories
**Education and Experience Profile**
* Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
* 1-3 years experience in Project Management, Marketing, eCommerce, or equivalent field.
**Required Skills**
* Working knowledge of Amazon Vendor Central; preferably other online retailer portals
* Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
* Working knowledge of Content Syndication Platforms, ideally Salsify and BazaarVoice.
* Strong written and oral communication skills.
* Experience with detail-driven projects; preferably in a marketing department.
* Ability to handle multiple tasks, priorities, and deadlines.
**Work Environment**
***Remote role! When we return to office, this role will have flexibility to work from home and along with occasional travel to the St. Louis, MO area office.***
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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