Job Details
Brickell Brands is a growing cutting-edge e-commerce company located in South Portland, Maine. We manufacture and sell a portfolio of brands in the personal care space including Brickell Men s Products, Eight Saints Skincare, and Tiger Baby. We sell our products via our own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Our team of about 60 people operates from our production facility in South Portland. This is an excellent opportunity to work for a small, local business with global reach where you can apply your experience to create an immediate impact!
Brickell is looking for an experienced online growth marketer who will go beyond customer acquisition; this role must provide a 360 approach to scale conversions, and drive customer engagement and retention. The Growth Marketer will identify and fill in opportunity gaps across all funnels while optimizing strategies to achieve long-term business goals.
Reports To: CEO
What This Role Does:
- Optimize and monitor campaign strategies across multiple marketing channels
- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
- Identify, implement, and execute high-converting marketing strategies based on data analytics
- Identify opportunities to scale business, acquire new customers, and drive customer retention
- Identify threats and opportunity gaps to be addressed, and manage the implementation of changes to correct any gaps
- Oversee paid search and social acquisitions
- Launch or enhance referral marketing programs
- Coordinate across SEO, digital marketing, social media, design, email marketing, and other marketing teams initiatives
- Work closely with cross-functional teams to align marketing objectives with overall business needs and capabilities
Role Qualifications:
- Bachelor s degree in Marketing or related field preferred
- 8+ years of progressive experience in ecommerce marketing
- 8+ years of project management experience
- 8+ years of successful marketing campaign management
- 5 years experience performing advanced data analytics
- Experience with Shopify, Klaviyo, Amazon, Google Ads, Tik Tok, Meta all preferred
- Must have an understanding of the basic web development process
- A/B Testing experience
- Conversion Rate Optimization
- Basic User Experience
- Strong understanding of marketing strategy in application to the whole business
Qualities for Success:
- Ability to drive work independently
- Exceptional organizational skills and attention to detail
- Ability to think critically and to solve problems
- Excellent communication and organizational skills
- Strong ability to multitask and manage multiple projects simultaneously
- Comfortable with being adaptable to a quickly changing environment
Physical Requirements:
This position requires continuous work on a computer for up to 8 hours per day. Candidates must be able to remain in a stationary position for an extended period with or without reasonable accommodation.
Available Benefits:
- 401(k) with company match
- Dental insurance
- Employee discounts
- Medical insurance
- Health savings account
- Life insurance
- Long and short-term disability insurance
- Paid holidays
- Paid time off
- Paid parental leave
- Vision insurance