Job Details
Voted Best Places to Work by Philadelphia Business Journal, Think Traffic is looking for a self-starter and social media thought leader to help work with our team on the development, execution, and assessment of innovative, results-oriented marketing campaigns that leverage social media platforms. In this role, the Social Media & Content Manager collaborates closely with digital and traditional teams to ensure initiatives are integrated across the digital space in an efficient and holistic manner. This candidate is instrumental in the creative/content creation process.
Responsibilities:
- Driving content strategy at the beginning of the creative process, translating high level strategy into tactical content and contributing to and facilitating brainstorming sessions
- Creating and maintaining content calendars, from the development of the content through client approval and posting
- Community managing client social accounts, responding to consumer comments and inquiries and routing customer service requests through the proper channels
- Coordinate with digital and traditional media teams and strategically plan media buys on social media platforms to ensure seamless integration into the holistic marketing plan.
- Staying on the cutting edge with emerging trends and educating clients and team members.
- Share key learnings from successful social campaigns to all departments and teams within the agency to promote collaboration.
- Provide strategic innovation by proposing new ways to help the agency stay ahead of the curve in the social space concept and implement fan activation strategies.
- Source and manage relationships with social monitoring and platform partners to support and develop opportunities.
- Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place while maintaining an all agency influencer database list
- Assist with all aspects of the content creation/shoot process including but not limited to creating shot lists, pre-production decks, prop sourcing, and executing photography as needed
- Managing interns to support the content creation process
Requirements:
Bachelor s Degree
3 to 5 years agency experience in franchise, F&B, hospitality, consumer packaged goods and/or retail
Influencer management experience
Photography skills a must
Enthusiastic with excellent verbal and written communication skills
Mac literate (Word, Excel, Outlook, Keynote)
Thrives in a collaborative, fast-paced environment
Organized, has attention to detail and able to multi-task
Facebook/Instagram/Twitter/Pinterest/TikTok expertise required
Strong leadership capabilities
Send resume and cover letter to ...@think-traffic.com