Job Details
About Beti:
Beti is an advanced, cloud-based platform designed to allow construction companies to easily and efficiently supervise and coordinate workflows and worker safety on the site.
Beti rapidly grew and developed into an extensive platform with various innovative tools and features enabling construction managers to streamline their work processes.
Based on cutting-edge technology, Beti saves you time and money allowing you to easily access, manage, and oversee your project in every aspect, from any device
Job Overview:
As the Director of Marketing, you will be responsible for leading and executing our overall global marketing strategy, branding, and promotional activities. You will collaborate with cross-functional teams to develop and implement creative marketing campaigns that effectively position our brand, drive customer engagement, and generate leads. The ideal candidate possesses a strategic mindset, quick adaptability, a combination of long-term vision, and a hands-on, roll-up-the-sleeves approach.
Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the company's objectives and drives brand awareness and revenue growth.
- Lead and manage a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and innovative culture
- Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital marketing, social media, content marketing, events, and public relations
- Competitive landscape to identify new opportunities and refine marketing strategies.
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns, providing actionable insights and recommendations for improvement.
- Collaborate with the sales team to develop sales enablement tools, materials, and programs that support the sales process and drive lead generation and conversion.
- Manage the marketing budget, ensuring efficient allocation of resources and delivering optimal ROI.
- Establish and maintain strong relationships with external partners, agencies, and vendors to support marketing initiatives and leverage partnerships for mutual benefit.
- Stay up-to-date with emerging marketing trends, technologies, and best practices, and recommend innovative approaches to enhance the company's marketing efforts.
Qualifications:
- Bachelor's degree in marketing, business, or a related field. An MBA or other advanced degree is a plus.
- 5 years of experience in marketing, with a focus on the construction industry (big advantage)
- Proven track record of developing and implementing successful marketing strategies that have driven business growth and increased brand visibility.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team to achieve goals and deliver results.
- In-depth knowledge of digital marketing channels, social media platforms, content marketing, and SEO/SEM strategies.
- Proficient in marketing analytics and using data-driven insights to optimize marketing campaigns and improve performance.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and build relationships with stakeholders.
- Strong analytical and problem-solving abilities, with a strategic mindset and the ability to think creatively.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Ability to work from our NYC office at least four times a week