Job Details
Media Marketing Manager
-Contract length: 4-6 months
-Location: Framingham, MA (hybrid)
-Pay rate: $67/hr
-Hours: Fulltime, M-F
Our client, a large and growing retail company is seeking a Media Marketing Manager to join their team! As the Media Marketing Manager you would act as the voice of our client's media strategy, developing and managing media investments across video, social, mobile, search, and display.
Responsibilities:
- Develops and manages the total media investment strategies across consumer touchpoints to drive business goals.
- Acts as the voice of media strategy in integrated planning with internal and external partners
- Understands brand strategy and platform and effectively partners with brand marketing to develop media strategies and partnerships that align with and amplify the brand platform
- Serves as key day-to-day liaison with paid media agency
- Sharing/Collaboration with Domestic and Global partners on plans & learnings
- Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
- Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
- Meets with existing and prospective media vendors to evaluate future media opportunities
- Oversees holistic budget to be executed by team
- Responsible for sharing integrated media plans to key stakeholders
- Manages upfront investment, paid partnerships, and key vendor relationships
- Represent paid media strategy for annual and ad hoc planning processes
- Continuously monitors campaign & provides optimizations
- Leads quarterly look-backs & establishes best practices
Qualifications & Skills:
- ~5+ years in proven media, media strategy and marketing experience
- Experience developing and aligning media strategy and plans against brands goals
- Proficiency in analyzing data and using it to make informed decisions for media campaigns
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners
- Self starter and team player