Job Details
Director of Event Sales
The Wool Factory Events, Broadcloth & The Workshop
CORE VALUES
The following core values are central to every role at The Wool Factory. We expect all Wool Factory team members to model these values on a day-to-day basis.
POSITIVITY. We choose to acknowledge the good in our surroundings. We take the time to share that positive outlook with our coworkers, and those we serve.
RESPECT. We are considerate and empathetic towards others. We see the equal value of every person on our team.
INITIATIVE. We strive to be the best versions of ourselves in order to provide excellent experiences and products. We are accountable for our individual actions and attitudes.
COLLABORATION. We work as a team to achieve our common goals. We understand that we are most successful when we work together.
JOB OVERVIEW:
As The Wool Factory Events Director, you'll lead the entire event department. Your primary objective is to drive event revenue - developing aggressive sales strategies, identifying new business opportunities, and expanding market presence, while also providing leadership and accountability to the managers and hourly staff on your team. Informed by market research, you'll shape sales and marketing strategies, pricing, and package development. You'll cultivate strong client relationships and partnerships, securing high-value bookings while collaborating with the marketing team to ensure the most productive and brand aligned reach.
KEY RESPONSIBILITIES:
Revenue Growth:
This is the most fundamental aspect of this position. Develop and execute aggressive sales strategies to meet or exceed revenue targets. Identify new business opportunities and expand market presence.
Client Relations, Partnerships & Media Coordination:
Cultivate and maintain strong relationships with key clients and strategic partners. Cultivate relationships to engage high-value bookings for the event venue. Work with outside PR firm to coordinate media and PR opportunities.
Team Leadership:
Lead, manage, and hold accountable the events team, currently including Sales Manager, Coordination Manager, Service Manager, and the FOH event team. Foster a collaborative environment that encourages innovation and excellence.
Analysis and Strategy:
Conduct thorough market research to understand industry trends, competitor activities, and customer preferences. Utilize insights to inform sales and marketing strategies, pricing, and product development.
Reporting and Budget Management:
Monitor performance against targets, providing monthly reports to the Partners. Use data to make informed decisions and adjust strategies as necessary.
Qualifications:
- A minimum of 5 years experience in sales and marketing, with a proven track record in the hospitality or related industry, ideally with exposure to event venues.
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Strong leadership skills with experience managing a diverse team.
- Strong customer service orientation.
- Creative thinker with a strategic mindset.
- Proficient in digital marketing tools and platforms, with a deep understanding of data analysis and performance metrics.
- Exceptional communication and interpersonal skills, capable of building relationships with internal and external stakeholders.
- Resilient and adaptable.
HOURS / SCHEDULE
- 45 - 50 hrs per week
- Work from home hours are permitted, but must be agreed upon in advance with the direct supervisor after 90 days of working full-time on site. This role is required to be on site for a minimum of 30 hours per week.
COMPENSATION
- Base Salary: $60,000-70,000 (based on experience)
- Quarterly bonus opportunities, no cap
BENEFITS
- Paid Time Off: 15 days
- PTO may not be carried over to the following year.
- Additional time may be permitted with no pay and advance notice.
- In addition to PTO, The Wool Factory is closed Thanksgiving Day, Christmas Day, and 7 days in January annually.
- Health Insurance: Salaried employees are eligible to join the company health plan and receive a $300 employer contribution starting on the first of the month following 30 days of employment.
- Vision and Dental: Employees are eligible to join the company vision and dental plan on the first of the month following 60 days of employment.
- Group Life Insurance
- Simple IRA: Matched by The Wool Factory up to 3% of the employee s salary.
- Parental Leave: For birth or adoption, you will be eligible for up to twelve (12) weeks of leave at base pay
*Additional benefit details outlined in the company Handbook