Job Details
Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all.
Stand Together seeks a Director of Marketing to create and implement marketing plans within our Development (fundraising) team, fostering substantial growth and engagement with existing and new donor partners. The ideal candidate will possess fundraising knowledge, a strong grasp of marketing principles, and a commitment to driving positive societal change through collaboration with our best-in-class Development team. This role involves crafting and executing comprehensive marketing strategies to increase awareness, engagement, and action among Stand Together's donor partner audience.
The Director serves as an active participant on the leadership team by implementing strategic fundraising and marketing strategies to drive transformation through cultivating long-term partner relationships.
Your Responsibilities Include
- Create and execute an annual comprehensive and strategic marketing plan for the Development (fundraising) capability with targeted goals, objectives, tactics, quantifiable outcomes, and timelines
- Develop content strategies and creative concepts that resonate with our partner (donor) audiences and inspire engagement and action towards Stand Together's vision and priorities
- Create and manage marketing campaigns for fundraising and donor communications across multiple channels, including direct mail, email, phone, event collateral and other channels
- Collaborate with senior leaders and team members to align marketing strategies with specific fundraising goals and the organizational vision.
- Continuously conduct and analyze market trends and audience insights to inform marketing strategy and tactics
- Develop investment proposals for marketing activations that employ sound decision-making framework and testing/experimentation methodologies where appropriate
- Develop communication touchpoints with key stakeholders to ensure an effective flow of knowledge and feedback
- Define key performance indicators and track and report on the success of marketing campaigns
- Collaborate with various Marketing leaders across the Stand Together organization for consistency and knowledge sharing (MarComms, ST Music, Sports and Entertainment, etc)
Knowledge and Skills You Bring to the Organization- 7+ years of professional experience in marketing strategy and execution in fundraising, business development, or sales with a proven track record of driving transformational results at scale (familiarization with donor relations and Moves Management strategies)
- Proven experience building lifecycle strategies designed to identify, engage and retain target audiences over the long-term.
- Vision and strategy leader. Champion of Stand Together's vision by modeling and applying our guiding principles in business and interpersonal interactions and inspiring others to do the same
- Passion for social impact marketing and alignment with Stand Together's vision for change through experimental discovery and creative problem solving
- Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs
- Demonstrated experience understanding the needs of different audience/stakeholder segments and developing appropriate and innovative marketing products and communication strategies
- A proven leader and team player with experience in inspiring and collaborating with cross-functional teams by promoting a clear vision to support shared business priorities
- Experience building strong relationships with key internal/external partners and senior level stakeholders within complex and matrixed organizational structures
- Proven experience or proficiency utilizing a wide array of integrated marketing channels, tools, and platforms
What We Offer- A meaningful career where your work will improve the lives of millions of Americans - especially the least fortunate
- A vision-driven community of over 1,000 employees across the country who are dedicated to improving the lives of others
- Competitive salaries and bonuses. Our salary and bonus strategies are aligned to the value you create, not a standardized bell curve
- Generous 401K match - 6% match with immediate vesting
- Competitive health and wellness benefits
- Our flexible time-off policy allows all employees to take leave as needed
- A purchasing credit card to use for business expenses
- Mileage reimbursement for business travel separate from your commute
- Commuter assistance plans to offset the cost of commuting into our headquarters (on-site parking or metro)
- Opportunities for professional development and mentorship that can strengthen your effectiveness through Principle Based Management and other industry specific programs
Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds-including people in education, business, community non-profits, and public policy-to accomplish more together than any of us could on our own.
Our Values Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management (PBM ). Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That's why we're proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color,race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.