The Role:
We're seeking a seasoned, driven Senior Director of PR to spearhead our global PR efforts, crafting and executing a comprehensive worldwide PR strategy to boost the visibility and reputation of Nothing and its sub-brand, CMF by Nothing. This role involves overseeing media relations, corporate PR (including crisis management and government relations), brand PR (including storytelling and influencer relations), and product PR (including launches and reviews). The successful candidate will lead a transformation in our PR approach, staying ahead of industry shifts such as digital and social media trends and the changing media landscape. They will employ a data-driven methodology to enhance PR outcomes, manage and expand our global PR team, and potentially work with external agencies. Collaboration with regional GMs to ensure local effectiveness is key.
Our ideal candidate brings a proven track record in impactful communications within dynamic environments, showcases entrepreneurial drive, and is adept at both strategic planning and hands-on execution. They're innovative, capable of navigating new channels to engage audiences, and skilled at addressing complex issues with high judgement. With significant leadership experience, they've developed and led large, international teams to success.
This role will work closely with, and report to, the VP of Marketing, based in London.
Responsibilities
- Oversee and manage worldwide PR for Nothing and our sub-brand, CMF by Nothing
- Develop and execute strategic corporate and consumer PR plans
- Establish strong relationships with key media and key opinion leaders, including influencers and media personalities
- Create press releases and messaging documents to a high standard
- Manage difficult and sensitive issues and communications
- Provide short- and long-term counsel to leadership
- Collaborate with internal, cross-functional teams globally
- Manage external PR and other relevant agencies
Requirements:
- Experience building and leading large, international teams
- Track record in comms, social media, and influencer campaigns
- US based network; working experience and delivered PR in US and global regions
- Experience owning relationships with high-level media contacts and KOLs
- Experience evaluating innovative formats and emerging channels
- Exceptional written and verbal communication skills
- Experience developing and scaling measurement mechanisms
- Experience managing budgets and resources
- Ideally educated to degree level
- Experience with PR relating to smartphones, audio, and/or other hardware