Job Details
Reporting to the Membership Manager, the primary objective of the Assistant Membership Manager, Audience Strategy, is to contribute to the department s revenue and membership household goals. The successful candidate will create and implement key strategies to increase member visitation through regular timely communication, strengthen renewal rates of current members, and develop fresh ways to grow member households through in-house acquisition efforts. This position manages in-house renewal efforts (e-renewals and select mailings), e-acquisition campaigns, select communications, and event reminders specific to members.
The position will work closely with the Membership Manager, Member Experience Manager, the Museum s CRM Team, and Marketing Department, as well as direct marketing consultants. They will maintain high standards in printed and electronic materials, and work collaboratively to align with the Museum s growing CRM initiatives. This position is also responsible for related reporting and data management tasks, and for providing administrative and project support for the Membership Department.
Essential Duties and Responsibilities:
- Assists in developing strategies related to direct marketing campaigns for the acquisition, growth, and retention of members, including but not limited to direct mail, email, digital advertising, social media, telemarketing, SMS, and other channels.
- Serves as the primary membership content editor who builds and publishes emails to members and member prospects in the Museum s email platform Prospect2: renewals, acquisitions, upgrades, and gift memberships; pre/post visit communications; new member onboarding series; occasional surveys; and other emails as assigned.
- Maintains membership web pages and updates content to keep it fresh and accurate, and monitors performance through Google Analytics.
- Maintains and updates regular reporting to track and monitor performance of email campaigns.
- Initiates and develops with IT custom landing pages (one-page giving forms) and custom email confirmations.
- Assists Membership Manager with renewals program
- Assists Membership Manager with new member acquisition campaigns
- Assists Membership Manager with upgrade campaigns
- Maintains successful and productive relationships with colleagues across the Museum, ensuring that projects are completed on time and to budget
- Manages member communication content and timing with Marketing
- Adheres to processes for utilizing Museum s e-mail platform (Prospect2), which integrates with its CRM, Tessitura
- Supports the Membership team with data management tasks by performing basic and regular list building and list management functions in Tessitura
- Assists with proofreading acquisition, renewal, group visit, and other electronic and printed materials to ensure aligned messaging
- Provides the Membership Department with administrative and project support as needed
- Performs other duties or special projects as assigned
Skills, Knowledge and Abilities:- Strong communication skills, both written and verbal
- Must be highly curious, organized, detail-oriented, and able to complete tasks in a timely manner
- Proficiency with customer relationship management software (CRM); Tessitura experience a plus
- Proficiency in email platform (Prospect 2) and web content platforms, and Google Analytics
- Familiar with reporting tools
- Proficient in Microsoft Office Suite
- Strong interpersonal skills, including the ability to create and maintain effective and cooperative work relationships
Education and Experience:- Bachelor s degree in Marketing, Communications, Advertising, or a related field will be highly preferred OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills, and abilities have been achieved
- Prior experience in direct marketing, membership, or subscription sales
- Familiarity with email service providers and web content management systems is preferred
- Experience in Tessitura or other CRM
- Experience in Prospect2 or other email marketing platform; automation a plus
- 3-5 years of related work experience
After the initial 90 day probationary/introductory period of work, this position requires a minimum of three days a week work in the membership offices of the Museum with possible two days working remotely, depending on the candidate hired. Salary based on experience and qualifications.
About the MFAH: The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually. Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts. The encyclopedic collection numbers more than 70,000 works of art in a wide range of media. As an employer, MFAH offers a supportive, collegial and inclusive work environment and a competitive benefits package.
Position Available: Title: Assistant Membership Manager, Audience Strategy
Reports to: Membership Manager
Classification: Exempt/Salaried
Schedule: 35-hour work week 9 am to 5 pm
Pay Rate: Please see Compensation below
Work Location: Museum of Fine Arts, Houston
Working Conditions and Physical Demands Work will primarily be performed in an office environment. Work will involve extended sitting and computer use. With or without reasonable accommodation, the individual selected must have the capacity to perform effectively all essential functions. In addition to the other demands mentioned, the demands of the job may or will include:
- Must undergo and meet company standards for background and reference checks.
- Required ability to handle multiple tasks concurrently.
- Extensive computer usage.
- Seeing, hearing, speaking, and writing clearly in order to communicate with staff, guests and others.
- Frequent sitting, standing and walking, which may be required for extended periods of time.
- Good vision or corrected by use of glasses and/or contacts for reading and viewing abilities.
Equal Opportunities for All At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.
Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.
Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.
The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department:...@mfah.org
Benefits: The Museum of Fine Arts, Houston, offers an excellent benefits package that includes:
- Medical Insurance: Employee and dependent coverage through a choice of managed health care programs
- Dental Insurance: Employee and dependent coverage through two plan choices
- Vision Insurance: Employee and dependent coveragethrough a vision program
- Group health, dental and vision insurance coverage available and effective the first of the month following employment with the MFAH for this role.
- Life Insurance & AD&D: Employee coverage at no cost to the employee
- Long Term Disability: Employee coverage at no cost to the employee
The MFAH providesa generous schedule for time off under the following benefit categories:
- Paid Time Off - Used for absences from work such as vacation, illness of short duration, and personal reasons. Hours are accrued biweekly, based on employment status, length of service, and hours worked
- Reserve Time Off - Used for extended illnesses. Employees accrue up to 6 days per year, up to a maximum of 120 days
- Holidays - Full-time employees receive ten paid holidays per year
- Volunteer Time Off - The MFAH supports activities that enhance and serve the communities in which we live and work. Employees receive up to 40 hours of paid time off annually to give back and volunteer.
Other Benefits- Staff may contribute to the MFAH Retirement Savings Plan. Eligible staff contributing to the plan may receive up to a 5% matching contribution from the MFAH after one year of service. (We also recognize prior nonprofit service which will provide for an accelerated employer match!)
- MFAH Membership Staff receive a free Family-level membership
- Discounts Staff receive discounts on purchases at the Museum shop and all on campus eateries and the Glassell School of Art.
- Metro commuter subsidy available upon request
Compensation: Salary will be commensurate with the applicant's experience and the needs and requirements expressed in the job description. The MFAH has set the pay range for this job and level as a general guideline and not a guarantee of the compensation amount or salary. A salary range for this role has been set but we know additional factors may be considered in extending an offer including (but are not limited to) responsibilities of the job, education, candidate experience and unique qualifications, knowledge, skills, and abilities, the needs and requirements expressed in the job description, as well as internal equity, and alignment with market data, and any related regulations or other laws.