Job Details
Director of eCommerce and Digital Strategy
COMPANY OVERVIEW
Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goalto help our customers be their best.
What were proud of:
- Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.
- Trusted and used by the best. We are honored to work with more than 150 teams in professional and NCAA sports, including Super Bowl and Stanley Cup Champions, and Tour de France winners.
- Push whats possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023.
POSITION SUMMARY:
Momentous is looking for a Director of eCommerce and Digital Strategy, which will report to the Head of eCommerce and Digital Marketing. Our vision is to create a best in class customer experience for customers shopping on livemomentous.com. This role will manage, govern, and optimize our effort to grow DTC sales by redefining the customer journey. This includes
increasing the number of customers the team interacts with, increasing the conversion rate and average order value of those interactions, and assuring those customers are satisfied with their experience. Additionally, this role will be key in driving innovations in how we reach customers and optimizing the operational cost structure of our efforts. Our ideal candidate has a deep understanding of customer psychology and prioritizes sales, the customer experience and the customer journey in their strategic approach.
RESPONSIBILITIES:
Understand our customer:
- Develop a deep understanding of our customers, their behaviors and purchase journeys
- Utilize data-driven insights and marketing psychology best practices to make informed decisions about product positioning, category management, and upsells/cross-sells to increase AOV and conversion
Own and optimize website:
- Work cross-functionally and with our agency partners to design, develop and optimize the Momentous website and landing pages, ensuring a seamless, user-friendly experience
- Develop and execute merchandising strategies to maximize product visibility, enhance the customer journey, and drive sales through upsells/cross-sells
- Oversee our CRO strategy and execution by conducting A/B testing and analyzing user behaviors to improve our UI/UX
Monitor and report on site health:
- Define, develop, and monitor eCommerce metrics, measuring the performance of the site to guide strategic recommendations
- Track site health and provide strategic insights to leadership
Enhance subscription experience:
- Manage and optimize our subscription experience, leading to more customers through the purchase journey from one-time purchasers to subscribers
- Identify and execute strategies to reduce churn
Partner cross-functionally:
- Collaborate with product, marketing, operations and growth teams to optimize product assortment and positioning
- Work with marketing team to implement website enhancements, functionality improvements, new features, and content and creative in line with SEO best practices
- Build a strong relationship with our customer support and operations teams to ensure that our experience exceeds expectations after an order is placed online
QUALIFICATIONS:
- Bachelor's Degree
- 10+ years of directly related experience in eComm sales or digital marketing
- Experience leading an eComm team at a DTC Retail, CPG, or similar company
- Demonstrated track record with CRO and increasing AOV
- Proven ability to manage a high performing team
- Strong understanding of customer psychology and behavior
- Demonstrated ability to balance operations and implement strategic/innovative solutions
BENEFITS
- Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
- Competitive cash compensation plus employee stock options
- Health/Vision/Dental
- Unlimited PTO
- Generous set of observed holidays (16 days of office closure in 2024)
- $1,000 annual perks program to support a high performance lifestyle
- Access to $2,400 worth of Momentous products and merchandise annually, and a generous employee discount for anything beyond that
LOCATION
- This is a hybrid position out of our Santa Monica, CA office, and requires travel quarterly. Relocation support to be provided if needed.
EQUAL EMPLOYMENT OPPORTUNITY
Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives, and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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