Job Details
Essential Responsibilities:* Executes creating and uploading impactful, consumer-relevant content that drives conversion while highlighting products, promotions, events, and partnerships.* Collaborates with key brand, creative, and DTC stakeholders to produce high-quality content to achieve growth objectives.* Coordinate content deliverables across various creative resources while upholding established site and brand style guides.* Manages content loading on the website and ensures it is consistent and linked.* Helps improve standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.* Collaborates with appropriate stakeholders to ensure the timely and accurate rollout of website content changes and email marketing messaging.* Stays up-to-date on industry best practices and digital content trends.* Partnered with the internal DTC team and uses data to generate variations in content for multiple consumer segments and A/B testing.* Execute major and minor DTC content campaigns for the website and email, including promotional activity and seasonally relevant marketing messaging.* Work closely with web designers to bring content to life, coordinates content priorities.* Work closely with site merchandisers to provide category optimization recommendations and request categories be made for content specific needs.* Writes and submits briefs for internal and external partners as required.* Responsible for all QA and approval of content prior to launch.* Manage localization including translation oversight and implementation on various sites.* Works with brand marketing teams and DTC eCommerce manager to collaborate and develop and execute weekly, monthly, and yearly content calendars that align and support the overall global brand calendar.* Ability to multitask and meet deadlines while maintaining attention to detail.Required Qualifications:* 2+ years of marketing experience, preferably eCommerce / DTC* Ability to organize and prioritize multiple goals and projects under tight deadlines* Strong understanding of digital content management best practices* Ability to plan and execute projects involving multiple cross-functional stakeholders* Experience with web content management systems and/or eCommerce platforms* Basic understanding of HTML* Experience with web analytics tools such as Google Analytics* Strong digital / consumer copywriting skills* Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skillsPreferred Qualifications:* Experience within a direct-to-consumer (DTC) business, preferably as part of a branded manufacturer* Experience in a multi-brand portfolio is a plusCompensation: The anticipated range for this position is $75,000 to $85,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.Carlsbad, United States