Job Details
Poste
Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.
WHO WE ARE
Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky's the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that's how we got here.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
The North America (NA) Marketing team is responsible for bringing the fresh brand to life in the NA market through strong product-focused campaigns that are based on business priorities, consumer insights and industry trends. The department is comprised of brand marketing, paid & earned media, and retailer relations. Brand marketing encompasses 360 campaign planning and execution, competitive analysis, and industry trends. Paid & Earned media consists of our national & retailer media campaigns, influencer relations and press/events. Retailer relations focuses on building relationships with our key retailers: overseeing key gifting moments, sampling, GWP programs, and in-store activation.
Your Impact to the role:
- Develop creative and effective integrated earned media strategy across press and influencer to drive brand awareness, desirability and engagement
- Understand earned media landscape within beauty to have clear POV on how to standout from competitors and maintain an innovation mindset on how to evolve and try new things in order to elevate our strategy and differentiate fresh
- Lead earned media performance recaps that clearly highlight what has worked and what hasn't worked in order to inform future strategy and plans
- Amplify our brand with impact and reach through earned media, experiential, partnerships and influencers. Work in conjunction with Paid Media team to bring effective synergies and amplification to drive brand awareness and new customers
- Proactively develop and foster relationships with editorial community and influencers/content creators to share the brand story, product launches and campaigns to garner engaging branded content
- Build strong working relationships with agents, editorial community, management agencies, influencer networks and vendors
Your impact in your first year: - By nurturing relationships and outreach, candidate will be integral in ideating, securing, and developing new influencer partnerships
- Candidate will be responsible for identifying gaps in our earned media strategy and recommending solutions on how to optimize in order to stand out from competition and grow brand awareness and desirability
- Candidate will help to fine-tune our measurement and KPIS framework across earned media to ensure we are continuing to grow and learn overtime.
Profil WHO YOU ARE You have:
- 6+ Years of Experience Required in Communications, Public Relations and/or related field, and in managing teams
- A minimum of 4 years experience working in Earned Media
- Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy
- Strong influencer and media relationships within the consumer/lifestyle industry
- Understanding of financial and operational performance to ensure quality work and budget adherence
You can:
- Exhibit strong management skills: manage overall process, timelines, deadlines, and continued proactivity on how to make things better
- Exhibit strong managerial and team development skills to lead paid and earned media coordinator
- Exhibit strong technical skills including Excel and PowerPoint; social platforms; tools including Trackrr, Dash Hudson
- Demonstrate flawless attention to detail, be a team player, multi-tasker and creative thinker
You are:
- A natural relationship builder with the ability to work well with a strong network of peers and partners
You possess:
- Excellent presentation, written and verbal communication skills
- Proven Project Management Skills
- Strong Written and Verbal Communication Skills
- Proactively make recommendations on process improvement and new ways of working
- Ambition to learn more, with a curious mindset
- Strong passion for the beauty industry
- An out-of-the-box thinker with a Sky's the Limit mentality
Information additionnelle WHAT WE OFFER YOUTraining & Development and Culture - Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
- Opportunities for networking and building relationships with LVMH Community and Network
- Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support - Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
- Free 24/7 confidential mental health support
Paid Time Off and Flexibility - Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
- Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning - Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
- Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
- Travel & lodging for those who can't access care
- Back-up dependent Care and Tutoring
Fresh and LVMH 'Perks' and Discounts - Fresh In-Store Discounts and Gratis
- LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
- Pre-Tax Commuter Benefits through Wage Works
- Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care - Medical, dental and vision
Retirement and Additional Benefits - 401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.
The salary range for the role is $120,000 - $140,000