Job Details
* Establish metrics to align with business objectives optimize KPIs. Provide leadership on content creativity and engagement, from developing of a strategic plan to tactical execution.
* Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet advertising objectives (i.e., CTR, reach, impressions, etc.).
* Collaborate with cross-functional teammates on identifying target audiences, directing advertising to those personas via the right channels/outlets.
* Negotiate placement and work with vendors to place the ads.
* Optimize campaigns, directing budgets to the platforms and ads driving the desired results.
* Provide feedback on the ads making substantive recommendations on new creative or copy to improve results.
* Create ad campaign reports (e.g., weekly, monthly, end of campaign reports) with actionable insights.
* Justifies the investment strategy within all media plans by leveraging advanced reporting metrics and technologies/tools, producing multi-channel insights in collaboration with the in-house web analytics team.
* Perform all other job-related duties as requested.
* Bachelors degree from an accredited university or college
* Minimum 5 years of Marketing/Media experience to include planning, executing, and analyzing media campaigns
* Strong understanding of media buying and planning and able to execute all aspects of campaign management
* Must have experience in leveraging advance media measurement tools
* Excellent interpersonal and communication skills, both written and verbal
* Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders and within a matrixed organization
* Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise
* Expertise in analyzing data and identifying key data points to drive impactful decision-making
* Managing complex paid media/paid social campaigns across multiple brands and partnerships
* Proven experience in building and sustaining strong relationships with peer groups and agencies
* Project management and team leadership skills
* Ability to review and accurately assess data and calculate risks; use data to produce actionable insights and articulate needs.
* Strong business acumen which demonstrates current knowledge and trends
* Collaborative and effectively works through conflict
* Prior budget management experience
* Inspires and contributes to a culture of inclusion and respect