Job Details
As part of the Owned Programming team, you will lead Sports programming across Owned channels, overseeing our platform strategy and content approach - creating smart and meaningful user journeys across RedBull.com and Red Bull TV. You will use your deep understanding of digital platforms, marketing, and compelling content in your day-to-day work with multiple cross-functional teams and seek to provide the best possible experience around key Red Bull events and projects and identify new opportunities from across the business.
As part of the Owned Programming team, you will lead Sports programming across Owned channels, overseeing our platform strategy and content approach - creating smart and meaningful user journeys across RedBull.com and Red Bull TV. You will use your deep understanding of digital platforms, marketing, and compelling content in your day-to-day work with multiple cross-functional teams and seek to provide the best possible experience around key Red Bull events and projects and identify new opportunities from across the business.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Ensure overall daily programming across all Owned properties including apps for key audiences across all Sports playgrounds
Define the larger Owned channels programming strategy for Bike, Motorsports including F1, Surf, Skate, Gaming, Winter, Adventure, General Sports, and Athlete Networks to fulfill the needs of our platforms, partners, and audiences
Oversee the Sports Owned programming calendar and strategy based around upcoming launches, editorial themes, and big moments
Utilize content and platform experiences to grow the audience and create great Owned channel experiences
Provide best practices and platform guidance to stakeholders across the organization, evaluating opportunities to up-level projects through things like custom development & direct-to-consumer messaging
Identify through-lines between Sports projects and Brand & Culture to drive efficiencies and bring additional audiences to the World of Red Bull
Use data and your knowledge of platform features to drive and maximize audience engagement
Collaborate with Insights, Editorial, and Direct-to-consumer and Legal teams to develop cohesive plans and guidance
Look for opportunities to create and share best-in-class case studies nationally, across regions, and globally (where applicable)
Collaborate with the HQ Owned team to stay across international initiatives and provide visibility on US priorities to reach a global audience
- 5+ years experience in digital publishing, content, or OTT platforms within a major multinational media company
- Expertise in sports content and an understanding of digital audience trends
- Advanced understanding of content performance and optimization
- Experience or knowledge of content marketing tactics
- Experience at Red Bull or a similar consumer goods company a major plus
- Expert knowledge of the international media landscape
- Develop concepts and strategies from start to finish
- Identify and quickly, decisively, and independently
- An understanding of content analytics and performance metrics
- Understanding of publishing systems, content management, and editorial production
- Understanding Red Bull s brand values and media properties is a major plus
- Travel 0-10%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa Monica California, United States
United States Red BullNorth America JOIN THE TEAM
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The base salary range for this position is $136,895 to $151,304 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Sr. Manager, Owned Programming - Sports
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