Job Details
Description
This role is accountable for driving growth and profitability improvement through product management and marketing efforts within select product lines. The Product Manager will play a fundamental role in transforming Sabert's Food Service business through innovative marketing strategies, tactics and execution that achieve our aggressive volume, profit, and market-share objectives. In addition, the Product Manager will also have play an active role in innovation and the development of profitable new products and solutions for our business to business customers.
Job Responsibilities:
- Develop and manage product line marketing plans, including: strategy and positioning, differentiation, market research, and all aspects of integrated marketing including advertising, public relations, communication, internet, trade journals, product launches, brochures, trade shows, etc. Provide the sales force with effective marketing support, including sales tools, training, consumer trend information, customer presentations and problem-solving support.
- Oversee and coordinate forecasting, pricing strategy and trade investment management.
- Manage the product line optimization, including SKU rationalization and product line expansions.
- Identify new opportunities by recognizing market and consumer trends and formulating long-term new product ideas to ensure growth and profitability.
- Develop strong relationships with sales. Meet with customers in order to gain a thorough understanding of their needs, and structure Sabert's value proposition.
- Effective cross functional teamwork. Ability to influence and lead cross functional teams to ensure the timely completion of projects
- Lead efforts to attain cost savings projects, prioritize New Product Development & major projects, quality and service level attainment, resource planning and problem resolution.
- Analyze and track market and competitive information of the select product lines in all channels, including key competitors, sustainable competitive advantages and core competency identification and exploitation.
- Provide support to our sales organization with presentation material and market data/trends.
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong business acumen and expertise in marketing and product management disciplines
- Know-how in developing pricing & trade investment strategies
- Results orientation; high level of personal initiative, energy and ownership for success
- Good interpersonal and communication skills
- Strong project management skills; good planning, organization and prioritization skills
- Understanding of financial principles and product line P&Ls; strong analytical skills
- Proficient with Microsoft Office applications
REQUIRED EXPERIENCE AND EDUCATION:- Bachelor's Degree or equivalent
- 7+ years of progressively responsible experience, with an emphasis in business-to-business marketing
- Experience in managing product line P&Ls and related activities
- Successful track record in product development and product launches
- Experience with paper based food packaging, or similar business a plus
Southern Champion, PBI, Better Earth, Graphic Packaging, Westrock, International Paper, Eco Products, World Centric