Job Details
Company: Silent Beacon, LLC
Title: Digital Marketing Specialist
Company Description:
Silent Beacon, LLC (SBL) is a small tech start-up focused on delivering immediate aid to those in need through wireless alert devices and tracking applications. We are proud to be an innovative producer of a diverse line of safety and emergency alert products for consumers and businesses.
Safety and security are central to our product offerings and mission which we hope to extend to our growing customer base. SBL recently launched the Silent Beacon 2.0 panic button, a Bluetooth wearable safety device, and Enterprise Safety Solutions, a workplace safety portal. For more information on our products, please visit www.silentbeacon.com.
As we support the launch of several products including the Silent Beacon 2.0 and Enterprise Safety Solutions, SBL is seeking a dynamic, highly motivated Digital Marketing Specialist to improve our branding, collaborate with the sales team, and help our company achieve optimal visibility. The ideal candidate has an entrepreneurial spirit and thinks strategically about how to grow our customer reach and is willing to engage in graphic design, advertising, and digital marketing.
Responsibilities:
- Lead the development and management of integrated campaigns and programs that raise brand awareness, generate leads, and promote conversions;
- Design campaigns and blend the optimal mix of inbound (content development & SEO) and outbound (paid traditional & digital) marketing tactics to meet performance goals;
- Introduce, expand, and integrate digital marketing and social media tactics as part of all campaigns. Streamline campaign planning process and asset management for increased efficiency;
- Assist with strategic business development and product marketing as assigned;
- Plan and execute all digital marketing, including SEO/SEM, website development, marketing database, email, social media and display advertising campaigns;
- Collaborate with marketing agencies and the ownership in designing and creating images for marketing collateral;
- Collaborate with internal and external teams to create landing pages and optimize user experience;
- Design, build and maintain our social media presence;
- Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and recommend solutions to improve conversion rates;
- Write newsletters and blogs based from selected keywords and topics;
- Develop and monitor marketing budgets and provide periodic reports on key metrics, and
- Other duties as assigned.
Requirements:
- Bachelor s degree or equivalent experience required;
- A minimum of 3 years of digital marketing experience;
- Experience in fast-paced, entrepreneurial environment;
- Proficient in Facebook Ad Manager and Insights, Google AdWords, Google Analytics,
Microsoft Ads, Bing, Apple Search Ads, Mailchimp, Kentico Website Content
Management System, HootSuite, Shortstack, Canva, and HubSpot, and WordPress;
- Experience in Adobe Suite, specifically in PhotoShop and other graphic design platforms
- Strong analytical skills and data-driven thinking;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Extensive participation in industry-related tradeshows, associations, and other professional activities that lead to stronger brand equity;
- Excellent organizational skills;
- Exemplary communication skills: oral, written, auditory, and presentation, and;
- Proficient in MS Office Suite Applications (Outlook, Word, Excel, PowerPoint, and
Project).
This job description in no way states or implies that these are the only duties to be performed by the employee incumbent in this position. The employee will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities listed above are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Silent Beacon, LLC is an Equal Opportunity Employer: Female / Minority / Disability / Protected
Veteran / Sexual Orientation / Gender Identity
Job Type: Full-time
Salary: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Rockville, MD 20850