Job Details
Job Description: Aimpoint has a need for an eCommerce specialist with the ability and experience to manage B2B and B2C sales platforms and support other digital initiatives. The eCommerce specialist will be a key member of Aimpoint Inc. s eCommerce & Digital efforts reporting to the Director of Digital Sales.
Location: This position offers a hybrid work arrangement, with the flexibility to work from home. Candidates local to Manassas, VA are preferred and the successful candidate will need travel to Manassas, VA for meetings as required.
Duties & Responsibilities:
eCommerce Sales Support
- Collaborate with cross-functional teams to create enticing incentives and promotions.
- Manage and optimize Aimpoint s sales in eCommerce marketplaces.
- Develop strategies to increase visibility, sales, and customer reviews.
- Manage customer segmentation and personalization.
- Collaborate digital marketing campaigns tailored to eCommerce goals.
- Drive loyalty programs to enhance customer retention and acquisition.
- Manage eCommerce budgets effectively to maximize Gross Margins & ROI.
Search Engine Optimization and Analytics
- Conduct in-depth keyword research and analysis to improve organic search visibility.
- Optimize website content and structure for search engines; on-page and off-page SEO.
- Provide technical SEO guidance to both backend and frontend teams.
- Implement and manage UTM parameters, backlink strategies, and other SEO-related tasks.
- Monitor and report on website ranking and performance.
- Utilize web analytics tools to track and interpret user behavior and trends.
Provide insights and recommendations to the front-end development team to improve UX/UI.
Help generate reports and dashboards to measure Key Performance Indicators (KPIs).
Continuously monitor website traffic and user paths for optimization opportunities.
Other Skills and Abilities
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Proficiency in using popular eCommerce platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with web analytics and CRM tools like Google Analytics, HubSpot, and Salesforce.
- Current with industry trends and best practices.
- Familiarity with Product Schema including listings, descriptions, images, pricing, and inventory.
Company Benefits:
Generous Health and Dental Plans
401(k) Retirement Plan, as eligible
Paid Time Off