Job Details
Job Posting Title:
Disney Advertising Client Brand Solutions Intern, Summer 2024
Req ID:
10061692
Job Description:
About the Role & Program
Are you looking for an opportunity in the exciting world of advertising sales? Let's learn more about internship opportunities within Disney Advertising Sales!
Disney Advertising Sales (DAS) is responsible for advertising sales and coordinated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, addressable, and radio businesses. This includes ABC, ABC News, Disney Channels Worldwide, ESPN Networks, Freeform, Disney Digital, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We work with media agencies and consumer brands to sell advertising via a "one-stop shop" approach across TV, digital, and radio platforms representing all Disney brands.
Specifically, in the pillar of Client Brand Solutions within DAS, the focus is product placement, product integration, and branded entertainment that gives a brand exposure outside of their traditional media buy. It acts as a liaison between Sales and shows/networks/streaming services to help identify, sell, and implement custom opportunities that are mutually effective and drive revenue for the company.
What You Will Do
As an intern, you will develop an understanding of every aspect of the sales and solutions process via exposure to core building blocks such as business development, strategic proactive and reactive sales, marketing presentations, and pre-/post-sale support, from research and insights to traffic and campaign stewardship.
You will have the ability to shadow and work with team members. We will work on an array of fundamental tasks which include:
- Prospecting: Learn sales tactics to target and develop leads, improving insights and creative thought-starters to generate client dialogue. Research competitive landscape and share topline lessons with the team as we review.
- Proposal Development: Collaborate to build strategic packages and/or customized creative concepts to address client needs. Assist team members in crafting pitch presentations and recaps based on a variety of integrations and sponsored elements.
- Sales Calls: Observe pitch meetings.
- Project Execution: Post-sale implementation of brand flight or custom campaign. Edit and digitize integrations for promotional/highlight reels, client copies, etc.
In addition to acquiring discipline-specific on-the-job training and skills development, we will expose you to broader learning opportunities including departmental meetings, DAS senior leader meet & greets, cross-division internship experiences, and the opportunity to learn key industry terminology and hone professional interpersonal skills.
Required Qualifications & Skills- Knowledgeable and enthusiastic about television, streaming, digital platforms, social networks, and the media and advertising business.
- Validated outstanding interpersonal skills, both verbal and written.
- Motivated, quick, and engaged learner, eager to give and take on new challenges.
- Strategic, diligent, and creative problem solver, with the agility to work on multiple concurrent projects.
- Professionalism, reliability, and integrity as a phenomenal teammate; comfortable working in a successful team environment.
- Efficient in Microsoft Office including Word, Excel, and PowerPoint/Keynote.
Preferred Qualifications- Previous work/internship experience within advertising, media, or sales; experience with marketing, sponsorships, prospecting, research/insights.
- General familiarity with current Disney content across broadcast and streaming platforms.
- Experience with various social platforms (i.e., Instagram, Twitter, Facebook, TikTok).
- Mac knowledge, especially in Final Cut Pro and Photoshop.
Education- Earning a Bachelor's degree in Advertising, Media, Marketing, Communications, Sports Management, Analytics or related.
Eligibility Requirements & Program Information - Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
- Must be at least 18 years of age.
- Must not have completed one year of continual employment on a Disney internship or program, concurrent to this internship.
- Must possess unrestricted work authorization.
Program Dates: The length of this internship is 10-12 weeks, and the approximate dates are May/June - August/September 2024. Interns will work ~40 hours per week and need to provide full availability throughout the internship.
Housing & Transportation: Interns are responsible for providing their own housing and transportation throughout the internship. This internship will be in New York, NY.
The pay rate for this role in New York, NY is $21.70 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit:
Job Posting Segment:
Enterprise Talent Acquisition
Job Posting Primary Business:
Global Mobility
Primary Job Posting Category:
Marketing and Digital Media Intern
Employment Type:
Full time
Primary City, State, Region, Postal Code:
New York, NY, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2023-08-30