Job Details
Our Purpose & Values:
To Glorify God and Share His Blessings
- Integrity
- Teamwork
- Extraordinary Customer Experience
- Driven to Excellence
Job Summary:
The Business Development Representative is responsible for:
- Engaging and following up with prospective clients
- Qualifying and handing off incoming leads
- Coordinating meetings with prospects
- Managing SEO/SEM and content marketing
- Executing social media and email campaigns
Essential Job Functions & Expected Outcomes:
Business Development: 50% of the Job
- Utilizes various channels for lead generation, including digital marketing, social media, email campaigns, webinars, and industry events
- Maintains and updates ConnectWise with lead information, ensuring accurate tracking of lead activity and progress
- Collaborates with the sales team to hand off qualified leads, providing detailed information to ensure effective follow-up and conversion
- Schedules and tracks meetings and calls between qualified leads and Account Managers
- Reaches out to potential clients through cold calling, emailing, social networking, and industry events to introduce our solutions and services
- Analyzes lead conversion rates to identify trends, measure effectiveness, and recommend improvements
- Qualifies leads through initial outreach, assessing their needs, and determining their fit for our solutions
- Stays abreast of industry trends and competitor activity
Digital Marketing: 50% of the Job
- Manages SEO/SEM efforts to optimize website content, increase visibility on search engines, and drive traffic and conversions
- Designs, builds, and maintains our social media presence across various platforms, creating engaging content that resonates with our target audience
- Analyzes digital marketing analytics reports and shares insights with the team
- Collaborates with internal teams to create landing pages and optimize user experience for digital marketing campaigns
- Stays up to date with Cisco products and solutions, as well as industry trends, to effectively communicate our value proposition
- Executes marketing campaigns at the direction of the Marketing Director
The job criteria may include other duties, responsibilities, and activities, which may change or be assigned at any time with or without notice.
Position Requirements:
Education: Bachelor s degree in Marketing, Business Administration, or a related field preferred; may consider an equivalent combination of education and relevant experience.
Experience: 1+ years proven experience in lead generation, sales, or marketing, preferably in the IT sector. Experience with SEO/SEM, email marketing, social media management, and online advertising.
Certification(s): N/A
Functional Skills: Creative thinker with a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Proven ability to build relationships and develop rapport with potential customers.
Technology Aptitude/Skills: Excellent Office 365 skills. Proficient in marketing automation and analytics tools (HubSpot).
Language Skills: Excellent verbal and written communication skills, with the ability to create compelling content.
Leadership/Behaviors: Collaborative, with a strong internal and external customer focus. Goal-oriented and results-driven mindset. Ability to work independently and manage multiple priorities.
Culture Match Behaviors: Honest, Does the Right Thing , collaborative, respectful, interacts professionally with others both inside and outside of the organization.
Communication and Interpersonal Skills: Excellent communication and interpersonal skills, both written and verbal.
Equipment Used:
- This role routinely uses standard office equipment such as computers, phones, electronic devices, photocopiers, filing systems/cabinets and fax machines
Physical Requirements:
- Ability to sit at desk for 7+ hours per day
- Ability to use hands and fingers and to reach for and handle objects to perform tasks frequently
- Ability to articulate ideas/information in a logical flow for 5+ hours per day
- Ability to read and respond on an on-going basis daily due to nature of the work
- Ability to talk and communicate with others via phone, in-person, and computer on-going
- Ability to listen to customers, problem-solve, and respond accordingly throughout the day
- Ability to stand, sit, walk, bend, reach, stoop, squat, kneel, twist, push, pull and carry items frequently
- Lifting up to 15 lbs. sporadically
Environmental Conditions & Travel:
- The employee is primarily exposed to a normal office environment with moderate noise
- This position may face inclement weather conditions when traveling
- Travel Requirements: Less than 10%