Job Details
Location: LA, NYC, or Miami
Job Description
As a Product Marketing Manager, you will play a pivotal role in bringing the company's unique financial solutions to the forefront of the music industry. You will be responsible for developing and executing marketing strategies that showcase the company's value proposition to both artists and industry stakeholders.
You will:
- Craft Compelling Messaging: Develop clear and persuasive messaging that effectively communicates the company's value proposition to artists and the music industry.
- Collaborate with Cross-functional Teams: Work closely with the founders, product, and data teams to understand key features and benefits of the company's offerings, ensuring alignment in marketing efforts.
- Content Creation: Create engaging and informative content, including educational posts and websites, social media updates, and promotional materials, to build awareness and interest in the company's services.
- Artist Engagement: Develop strategies to engage and connect with independent artists, understanding their needs and conveying how the company can be a game-changer for their financial success.
- Campaign Execution: Plan and execute marketing campaigns that drive lead generation and conversions, collaborating with the sales team to ensure seamless customer journeys.
- Market Research: Stay informed about industry trends, competitor activities, and market dynamics to refine marketing strategies and maintain a competitive edge.
Job Requirements
- 7+ years of experience in product marketing, preferably in the fintech industry at Series A or B company.
- Proven track record of developing and executing successful product marketing campaigns.
- An ability to work on social media campaigns a plus.
- Excellent written and verbal communication skills.
- An understanding of finance and fintech marketing strategies and tactics.
- A love for music and culture, and a desire to be at the forefront of new business models for artists.
- Ability to lead, collaborate and work autonomously in a dynamic start-up team environment with a positive can-do attitude.
- Basic understanding of the music industry is a plus.
- Bachelor s or Master s Degree in Marketing, Business, or related field.