Job Details
Job Title: Communications Specialist
Job Summary:
As a Communications Specialist supporting FinCEN, you'll spearhead the implementation of impactful paid media strategies, strategically targeting diverse channels to amplify our mission and goals. With over nine years of experience in media buying and campaign management, you'll optimize engagement across digital and traditional platforms, delivering compelling messages to our audiences. Through meticulous analysis and collaboration with stakeholders, you'll drive the success of our campaigns, ensuring compliance, maximizing ROI, and leaving a lasting impact in the realm of public service communication.
Responsibilities Include:
- Implementing comprehensive paid media strategies for public service announcements, ensuring alignment with our mission and goals
- Managing media buying across digital (social media, search engines, display networks) and traditional (TV, radio, print) channels
- Collaborating with the creative team to assist in the development of tailored messages for different platforms and audiences, optimizing for engagement and impact
- Conducting A/B testing and ongoing optimization of campaigns to improve performance metrics such as CPM, CPC, CPA, and ROAS
- Analyzing campaign data to produce detailed reports and actionable insights, demonstrating ROI and the effectiveness of different channels and creative approaches
- Working closely with stakeholders and external partners to ensure campaign alignment and compliance with all regulations and guidelines
- Staying updated with the latest trends in paid media and public service communication, incorporating innovative strategies and technologies to enhance campaign effectiveness
- Measuring the effectiveness of communications efforts through metrics analysis and reporting results
- Collaborating with creative teams and communications specialists on campaign initiatives and deliverables
- Planning, attending and executing special events such as conferences, town halls, and exhibits
Required Qualifications and Skills:- Bachelor's degree in Communications, Marketing, Advertising, or a related field
- 9+ years of experience in media buying or paid media campaign management, preferably with experience in public service or non-profit campaigns
- Proven track record of planning and executing successful paid media campaigns across multiple channels
- Strong analytical skills, with proficiency in analytics and ad management tools (e.g., Google Analytics 4, Meta, LinkedIn, OTT/CTV, Direct Mail, and others)
- Excellent communication and collaboration skills, with the ability to work effectively in a team and with external partners
- Ability to manage multiple campaigns simultaneously, with great attention to detail and deadlines
- Experience drafting short-form creative copy in alignment with style guide specifications
- A deep passion for social causes and making a difference through impactful communication
Desired:Work Setting and Environment:- Monday - Friday, normal working hours
- Work is to be performed remotely
How FedWriters Will Compensate and Appreciate You:FedWriters offers team members the opportunity to gain a lasting impression in this fast-growing small business.
FedWriters provides a competitive package of salary and benefits, including medical, dental, and vision coverage; a matching 401(k) program; generous
Paid Time Off (PTO); STD; LTD; life insurance; and more! FedWriters abides by the requirements of 41 CFR 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
FedWriters is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race; ethnicity; religion; gender; age; national origin; marital status; sexual orientation; gender identity; family responsibilities; matriculation; physical or mental disabilities; political affiliation; genetic information; status as a protected veteran; or any other characteristic protected by federal, state, or local law. If you are interested in applying for employment with FedWriters and need special assistance or an accommodation to apply for the position, please call (703) ###-####. Determination on requests for reasonable accommodation are made on a case-by-case basis. FedWriters is a federal contractor seeking veteran referrals.