Job Details
About the Role
Ariat is looking for an outstanding Social Media Director to oversee our organic social media platforms across all social channels in the US. You will lead and be responsible for the social media vision and strategy, voice and growth and guide global partners to integrate Ariat s social content vision internationally.
The ideal candidate is ambitious, results-oriented, has a pulse on the social landscape, has helped drive innovation, and has led creative and implementation strategies and best practices in social media for a global brand (preferably in-house). The Director of Social Media is a vital player within Marketing, has a deep understanding of the social ecosystem, and is passionate about building best in class customer experiences and content.
This candidate will need to think big to both strategically and creatively help define Ariat s social presence within business segments. We need a strong leader to manage and mentor a team, while also driving the creation of daily content (video, stories, copy). You will work with brand and partnership teams to support product launches, take advantage of unique partnership opportunities, and build influencer content strategies across a variety of social handles and platforms.
Additionally, you will oversee community management in conjunction with the product support messaging from our customer service team, helping to drive brand relationships through authentic social media engagements and consumer communications.
You will need to be comfortable working cross-functionally across departments in a dynamic environment: Brand, Media, PR/Comms, Product, eCommerce, and more.
You ll Make a Difference By
- Developing a US social media playbook to drive Ariat s organic growth across all social media platforms and provide thoughts on how we extend the brand s vision with our global partners.
- Identifying, creating, and managing the social media strategy, guidelines, and content across all owned channels in support of the monthly content calendar to drive real-time conversations in close partnership with our Brand team.
- Building deep relationships with consumers, driving two-way positive dialog and strong connection and conversation.
- Cultivating innovation based upon trends and new ideas. Build test-and-learn approaches to new content ideas with a scrappy mindset.
- Leading a team of seasoned and growing social media associates, fostering continued learning and career growth.
- Working closely with the in-house creative team to extend and deliver high-quality social first content for brand launches.
- Developing key influencer strategies to drive content and engagement on influencer socials. Consult with Partnership and Brand on building ambassador programs through seeding and social connection.
- Partnering with Email, Loyalty, and other eCommerce teams to amplify the social experience across multiple digital touchpoints.
- Other duties as assigned.
About You
- Bachelor s Degree in Marketing, Advertising, or a related field
- Strong experience working on creative and innovative social media campaigns at a major global brand (in-house or through agency)
- Strong voice and copywriting skills
- Experience developing and executing small scale creative ideas at events or in our photo studio.
- Experience working influencer marketing for both organic community building as well as lead gen campaigns
- 10+ years of experience in social media and influencer marketing
- 4+ years of experience managing a team
- Growth mindset
- Excels in a fast-paced cross-functional environment with the ability to prioritize competing demands
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
The salary range for this position is $185,000 - $195,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat s holistic benefits package for full-time team members includes (but is not limited to):
- Medical, dental, vision, and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO), paid holidays, and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.