Job Details
JOB PURPOSE
MSC Cruises, the world's third largest cruise line brand, is expanding its eCommerce Product team in the USA. Reporting to the Senior eCommerce Product Manager, the eCommerce Product Manager- Booking Funnel will optimize the booking flow of our website to improve the overall consumer experience while maximizing bookings and revenue. You will be a key stakeholder for developing the product roadmap and A/B testing framework and will be responsible for executing, and continuously optimizing an engaging eCommerce experience for this area of the website. The eCommerce Product Manager - Booking Funnel will collaborate with the prioritization of business needs and ensure technology solutions are aligned with the overall product roadmap.
KEY ACCOUNTABILITIES
Identify strategic initiatives to improve booking conversion rates and reduce customer friction throughout the entire booking journey.
Manage the enhancement lifecycle from concept, implementation, and adoption.
Create and execute an A/B testing roadmap based on thorough analysis, hypotheses, and projections.
Utilize insights from testing and user research to guide new product development.
Diligently monitor the performance of tests and enhancements across the flow to report delivered business value and optimizations.
Prioritize enhancement and product roadmap in collaboration with the ecommerce product team based on projected business impact.
Manage day-to-day business relationships with 3rd party providers, corporate and local teams, to ensure the delivery of high-quality functionality.
Collaborate with internal and external partners, and counterparts in Geneva headquarters, to align efforts, share insights, and drive key initiatives.
Stay informed about the ecommerce landscape to drive informed enhancements and tests.
Engage with multiple business stakeholders to ensure all booking product needs are accounted for.
Developed detailed product requirements and functional specifications.
QUALIFICATIONS (skills, competencies, experience)
Bachelor's degree in engineering, computer science, business administration or a relevant subject or 5+ years related experience.
Proven track record of optimizing online checkout flows from planning through execution, including post-analysis and recommendations.
In-depth understanding of technology and functionality required to enable seamless digital experiences across multiple platforms.
Experience quantifying business impact on proposed functionality.
Data-driven mindset with strong analytical skills. Experience leading and influencing by using data driven logic and facts.
Strong leadership and collaborative experience with internal and external stakeholders
Ability to operate effectively in a fast-paced environment and pivot quicky as needed.
Experience working with internal or external creative teams, technical and marketing partners.
Travel industry eCommerce experience a plus.
VISA REQUIREMENTS (if any)
US Passport or US Permanent ResidentMSC Cruises is an e-verify employer.
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