Marketing Manager

Job Details

Fast-growing restaurant group with a loyal following is looking for a creative, experienced Marketing Manager to join their talented team! This role will be responsible for developing and executing marketing and promotional strategies for the group s concepts, with the goal of broadening outreach, engaging new guests, and keeping current guests informed and building brand awareness. The ideal candidate is an intelligent, proven self-starter with an entrepreneurial approach, outside of the box thinking, and a genuine passion for great food and hospitality. Candidates with a background in restaurants and/or hospitality are highly preferred. This role will be based out of the corporate office in West Hollywood a minimum of 3 days per week. MUST enjoy working collaboratively and with an awesome team of people!

Marketing Manager Responsibilities:

• Monitor and analyze existing marketing campaigns to improve strategy and tactics, and reach new markets/audiences
• Create copy for and maintain updates to company website and websites for individual restaurant concepts
• Design and write copy for printed and digital marketing collateral; i.e. check presenters, flyers, signage, menu adjustments, event/catering decks, business cards, social media graphics, etc.
• Liaise with external graphic designers and programmers/coders for large-scale projects and website updates
• Work with Fractional CMO to develop and execute effective marketing campaigns for both restaurant concepts; including the design, writing, and distribution of e-newsletters and maintenance of e-mail lists
• Ensure that review sites like Yelp, Google Business, TripAdvisor, etc. have current photography, descriptions & hours, and identify opportunities to organically solicit positive reviews
• In partnership with the Social Media Director, manage and maintain social media platforms for all of the concept s channels, ensuring engaging content that is consistent with each concept s brand vision
• Identify new platforms for outreach
• Outline SOPs for SEO best practices and strategies
• Liaise with chefs, partners, managers to develop a distinct, creative voice consistent with the style and values of each brand
• Off-site visits to individual restaurant concepts as needed
• Respond to customer inquiries and engage with followers across various social media platforms
• Identify and explore partnership opportunities to broaden brand reach
• Maintain strong relationships with local media outlets, bloggers, and influencers to increase visibility and increase brand value
• Assist with promotional events, tastings, and collaborations

Marketing Manager Requirements:

• Minimum 4 years of experience in Marketing, Communications, or a related field; with at least 2 years experience in a management role (Manager or Director level)
• Hospitality or experience working in restaurants is highly preferred
• Must be based in Los Angeles and able to work out of West Hollywood 3 days per week
• Bachelor s degree preferred
• Must be social media savvy and comfortable using platforms like Instagram, Facebook and X for business pages
• Excellent time management, organization and prioritization skills, with proven ability to work effectively, independently and accurately with minimal supervision
• Excellent graphic design, photography, and editing skills
• Experience with content creation
• Very strong written communication skills as well as interpersonal skills to handle sensitive and confidential situations
• Strong sense of work ethic, professionalism and polish
• Strong project management skills, proactive problem solving skills and strong sense of resourcefulness
• Refined computer skills, including but not limited to: all Microsoft Office programs and Adobe Creative Programs (i.e., InDesign, Photoshop/Lightroom, Illustrator)
• Experience and proficiency with e-mail marketing programs like Mailchimp and Square
• Familiarity with website platforms like Wordpress and Squarespace and familiarity with SEO
• Prior exposure to web-based design and social media monitoring programs like Canva and Buffer are preferred, but not required
• MUST be able to work collaboratively and assist others
• Must be willing to work a flexible schedule as necessary and be able to travel as needed

Compensation Package Includes:

• Base Salary in the $80-100k range DOE
• Discretionary Bonus
• 100% Medical & Dental Coverage
• PTO + Sick Days

 Thriving Fast-Casual Group

 05/17/2024

 All cities,CA