Job Details
Job Description (adsbygoogle = window.adsbygoogle || []).push({}); Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.Summary We are pleased to announce the vacancy for Senior Manager- Market Analysis, Research and Planning within Research Planning and Design Department within CEO s Office. In keeping in line with our current business needs, we are looking for a person who meets the criteria below.About Job Reporting to the COE HOD Research, planning and design, the role holder will be responsible for; Leading and provide market research and customer insights expertise within the Research & Customer Insights team.Being a critical player in terms of input to brand/products ensure brand/product decisions are driven by consumer insights in an effort to maximize effectiveness and profitability.Being champion of consumer focus and customer insights within the business.Leading long term opportunity development for innovation projects and their fit with business strategy for portfolio and Safaricom brand development.Leading Marketing Research and Customer insights policy in decision making.Leading, guiding and responsible for problematic/special projects.Overall leadership for the various research needs to develop, commercialize, and evaluate to life Innovations projects.Actively shaping the future pipeline, size the opportunities, and develop a clear and robust 5Ws for every Innovation project.Creating focus and ownership for shaping business future ambitions.Ensuring Granular understanding of consumption and purchase behavior by occasion, channel and outlet type Who is consuming, what, Where, When and Why as well as providing Motivation and other drivers of behavior by occasion & brand, e.g. equity, brand associations.Proactively participating in squads, tribes or set-ups that explore new growth areas by helping provide facts that build business cases, implement, and sustain growth areas. Key ResponsibilitiesIdentify opportunities for growth. Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business. Driving consumer-led brand/product building Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes.Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability.Push planning, insights as opposed to data management.Global & Kenya liaison for Research and customer insightsDevelop and manage research budget for the department. Driving learning into action from measurement and evaluation (M&E) Understand the value of M&E to the research agenda and to the brand/products performance and it s fit into the brand/product planning process. Identify and address any barriers to the implementation of M&E, ensure learning and experiences are shared and applied after each activity to drive growth.Champion the search and spin of knowledge, information and ideas that will make M&E a creative process that appeals to brand/product teams.Drive customer centric culture both with internal and external customersContinually challenge the processes and procedures for current supply service levels/ challenging convention QUALIFICATIONS Bachelor s degree.Master s degree preferable.8 years research experience, preferably in FMCG environment or lead role in Research Agency providing consulting / Specialist Support, establishing Strategic direction For Specialist Area, pursuing Innovation and managing the research portfolio.