Director of Marketing

Job Details

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Adaptability
  • Able to work around unexpected changes of events or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
  • Willingness to adapt and learn new skills to execute new initiatives
  • Ability to prioritize and manage rapidly shifting priorities

• Functional Competencies
  • Strong MS Office Skills with emphasis on Excel
  • Excellent written and verbal communication
  • Strong sense of creativity and intuition
  • Ability to create lasting relationships to develop new business opportunities and work relationships.
  • Attention to detail and the ability to manage multiple projects at once are paramount to this position.
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving and collaboration
  • Willingness to help the team successfully execute projects

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor s Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
• 3-5 years experience in live event sales, preferred
• Ticketing experience with Archtics, and Ticketmaster preferred
• Google Ads certification is a plus
• Relationship with local media sales reps in Baltimore is a plus

Communication Skills

• Ability to read, analyze, and interpret media buys, media performance and sales reports
• Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
• Ability to write email, social media, and sales copy
• Ability to effectively present information to internal staff and outside show and presenting partner representatives

Critical Thinking

• Able to create specialized marketing plans for each individual production based on each show s unique target audience
• Remain nimble to shift strategies as needed based on reporting metrics and sales data
• Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans

Physical Demands

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Plan and produce various promotional and sales events
• Set up and breakdown for off-site events
• Some travel for company and industry-related events

Work Environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• Fostering a team spirit
• Assisting with other departments needs as requested

 France-Merrick Performing Arts Center

 05/16/2024

 Baltimore,MD