Job Details
Company: GFO Home
Position: Director of Marketing
Location: Onsite (Austin, TX)
About Us:
GFO Home is a leading custom new home builder dedicated to crafting exceptional living spaces tailored to the unique needs and desires of our clients. With a commitment to quality, innovation, and customer satisfaction, we strive to create homes that exceed expectations and enrich lives. As we continue to grow and expand our presence in the market, we are seeking a dynamic and strategic Director of Marketing to join our team and drive our brand forward.
Job Description:
As the Director of Marketing at GFO Home, you will be responsible for developing and executing comprehensive marketing strategies to elevate our brand, generate leads, and drive sales growth. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to ensure alignment with company goals and objectives. The ideal candidate will be a strategic thinker with a proven track record of success in the home building industry and a passion for innovation and creativity.
Responsibilities:
- Develop and Implement Marketing Strategy: Create and execute a comprehensive marketing strategy aligned with company objectives to increase brand awareness, drive qualified leads, and support sales efforts.
- Oversee all aspects of brand management, including brand positioning, messaging, and identity development, to ensure consistency and relevance across all marketing channels.
- Lead digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns, to enhance online visibility and engagement.
- Develop and implement traditional marketing tactics, such as print advertising, direct mail, events, and sponsorships, to reach target audiences and drive brand recognition.
- Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges, and leverage findings to inform marketing strategies and tactics.
- Drive lead generation efforts through effective lead nurturing, conversion optimization, and marketing automation strategies to support sales pipeline growth and revenue targets.
- Manage marketing budgets, allocate resources effectively, and track ROI to maximize marketing investments and achieve business objectives.
- Build and mentor a high-performing marketing team, providing guidance, support, and professional development opportunities to foster growth and excellence.
- Collaborate with sales, design, construction, and other departments to ensure marketing initiatives are aligned with overall business goals and objectives.
Qualifications:
- Bachelor s degree in marketing, Business Administration, or related field
- 5+ years of experience in marketing leadership roles, preferably in the home building or real estate industry.
- 3 years experience in New Home Building Industry
- Proven track record of developing and executing successful marketing strategies that drive brand awareness, lead generation, and revenue growth.
- Strong understanding of digital marketing channels, technologies, and best practices.
- Excellent analytical skills with the ability to interpret data, extract insights, and make data-driven decisions.
- Exceptional leadership and team management skills, with the ability to inspire and motivate others to achieve excellence.
- Creative thinker with a passion for innovation and continuous improvement.
- Excellent communication, interpersonal, and collaboration skills.