Job Details
TytoCare works with leading health plans and providers worldwide, to roll out Home Smart Clinic solutions that enable accessible, high-quality primary care from home, with no compromises. The Home Smart Clinic solutions include remote physical exams that work across primary care modalities and can be tailored to any cohort or population. Together with Tyto Insights AI-powered guidance, provider integrations, and Tyto Engagement Labs which include member journeys and engagement frameworks, Home Smart Clinic solutions ensure more equitable access to care across the globe and enable healthcare organizations to meet their KPIs.
Co-founded by Dedi Gilad and Ofer Tzadik in 2012, TytoCare has FDA and CE clearances and partners with over 220 major health systems, health plans, and strategic partners in the U.S., Europe, Asia, Latin America, and Israel.
We're looking for a Marketing Coordinator to join us in driving our growth within the dynamic digital healthcare market in the U.S.
If you're passionate about making healthcare more accessible and efficient and thrive in a collaborative, fast-paced environment, we invite you to be part of our team.
Responsibilities:
- Drive strategic marketing plans in collaboration with cross-functional teams based on an understanding of TytoCare s customers needs, priorities and goals in order to drive successful adoption and utilization among member and patient populations.
- Support the development and execution of strategic marketing plans in coordination with Product, Account Management, and Customer Success teams to achieve key program KPIs.
- Collaborate with customers to develop and execute consumer-focused marketing campaigns.
- Assist in providing strategic guidance to drive product adoption and engagement.
- Improve campaign metrics and explore new marketing channels.
- Analyze campaign results for optimization.
- Own and manage appropriate internal processes for the development, design and approval of campaign assets.
Qualifications:
- A desire to learn B2B2C marketing, with a focus on strategic marketing and customer interaction.
- Familiarity with healthcare and/or SaaS marketing is a plus.
- Understanding of online marketing strategies such as SEM, social media, retargeting, and display advertising.
- Familiarity with multi-channel campaigns including email, direct mail, SMS as well as marketing automation.
- Strong analytical skills.
- Exceptional in-person, verbal, and written communication skills (presentation skills); - ability to present to both internal and external audiences.
- Self-starter, highly motivated, self-reliant, hands-on approach, creative thinker, able to succeed in a fast-paced entrepreneurial environment.
- organized and able to manage multiple projects.
- Degree in marketing or related field preferred.
Location: MN