Job Details
Job Type: Full time
Location: Herndon, 2 days on-site
Job Description
- Revise and execute comprehensive marketing communications strategies leveraging email channels to achieve business goals.
- Develop captivating email content, encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences.
- Manage the marketing communications calendar, schedule and deploy campaigns.
- Utilize email automation tools to orchestrate triggered and drip campaigns, meticulously tailoring messaging to customer behavior, lifecycle stages, and segmentation.
- A/B testing and dissect campaign performance metrics (including open rates, click-through rates, conversion rates) to iterate and optimize campaigns for maximum impact.
- Collaborate closely with cross-functional teams, including design, content creation, and product development, ensuring alignment of email marketing initiatives.
- Ensure strict adherence to email marketing regulations (such as CAN-SPAM, GDPR) and industry best practices to safeguard sender reputation and optimize deliverability.
Requirements
- Bachelor s degree in marketing or related field
- Proven track record (2-5 years) in marketing communications, with a strong emphasis on email marketing.
- Proficiency in utilizing email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and marketing automation tools.
- Exceptional copywriting skills coupled with a keen eye for creative design.
- Analytical mindset with the ability to derive actionable insights from data analysis.
- Outstanding communication and collaboration skills, essential for effective teamwork in a dynamic environment.
- Ability to juggle multiple projects simultaneously and thrive in a fast-paced, deadline-driven setting.
- Familiarity with HTML/CSS for basic email template customization is advantageous.