Job Details
CPG Brand Manager
Orange, CA / HYBRID 3 days onsite 2 remote
Full time
- Lead strategic growth initiatives for a Brand. Collaborating with cross-functional team members in Operations, Consumer Insights, R&D, Supply Chain, Marketing, and Advertising to enhance brand performance, optimize SKUs, and identify innovative marketing opportunities.
- Steering cross-functional teams to execute strategies for brand enhancement
- Identifying and capitalizing on marketing opportunities
- Managing day-to-day business performance
- Overseeing agency relationships and ensuring effective campaign execution
- Providing operational support to align brand strategies with market demands
- Responsibilities include assisting with annual brand planning and execution, brand strategy, new product development, packaging and P&L and budget management.
- Business planning, P&L management, business initiative execution: Participates in the development and execution of annual operating plan (AOP) financial targets. Works with manager to establish business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales, operating profit margin, and brand marketing targets. Manages marketing budget.
- Brand Equity Management: Assists in managing the brand equity consistent with the brand guidelines and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create creative executions, media, promotion and public relations plans.
- Innovation: Supports future growth by assisting in identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and builds a business case to support new item development, launch plans, and resources needed to commercialize the product.
- Project Management/Cross-Functional Leadership: Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
- No direct supervisory responsibilities. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.
- Education and/or Experience: B.A. / Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.
- Language Skills: Excellent written and verbal communication skills. Fluency in Spanish highly preferred
- Mathematical Skills: Basic forecasting, costing and P&L skills.
- Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
- Computer Skills: To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes. Knowledge of using and reading IRI/Nielsen sales tracking tool.