Job Details
Digital Marketing Specialist (U.S. based)
Family-Friendly Hours & Work from Home
Fast-Growing Digital Marketing Leader
ABOUT THE ROLE
As a Digital Marketing Specialist, your mission is to help our clients get and keep more new patients! The focus of your role is client management and identifying opportunities to grow your accounts. You ll work closely with expert internal departments including SEO, PPC, graphic design, web development and copywriting.
To keep pace with the ever-changing digital landscape, you ll be provided with ongoing training and development opportunities.
Reporting to the North America DMS Team Leader, you ll work with our allied healthcare brand, Perfect Patients, and Smile Marketing (dentists), and manage an established portfolio of practice clients. You will be responsible for identifying client needs and developing strategies. Must be self-driven and highly adaptable.
Your specific role responsibilities include, but are not limited to:
Onboarding of new clients, implementation of digital strategy, driving value conversations, client retention strategy and establishing partnershipsClient Relationship Building: develop and maintain solid relationships with client contacts; willing and able to consult with the client to resolve ambiguity in provided requests or assetsManaging client expectations and internal resources to insure our service delivers exceptional new patient resultsPerform a wide variety of online marketing functions, proactively identify opportunities and generate ideas for your clients to improve new patient conversion and help clients meet business needs and objectivesWorking alongside internal specialists (SEO, PPC, graphic design, development and copywriting) to manage your clients digital strategy and focus on their growth and successProactively review data and liaise closely with clients to identify patient behavior and design a journey roadmap to better personalize content, and target communication to drive new patient leads, visits and conversionMeet KPI s for client retention and upsellingAre you a natural born leader with the desire to lead and manage a portfolio of clients?
To be invited for an interview, you should possess the following skills and experience:
You will have demonstrated experience building strong, trusted, long-term relationships in previous relationship management and/or account management role (2 years)Agency experience highly desirableAbility to organize and prioritize multiple strategies and customer deadlines with minimal oversightExcellent written and oral communication skillsExperience in local marketing strategy including a working knowledge of all aspects of websites and digital marketingClear understanding of the following and 2 years experience with:
Google AnalyticsSEO best practicesGoogle Ads PPCSocial Media Management SMM
Good working knowledge of Content Management Systems (e.g. WordPress or similar)Power-user with productivity tools including email, web search, CRMs and online collaboration apps (e.g. Slack)Natural leadership qualities
Our ideal candidate will be detail-oriented, efficient, dependable and a collaborative team player with a positive can-do professional attitude.
If you thrive in a fast-paced environment, are adaptable to change and have a sense of humor, enterprising curiosity, a strong work ethic and a positive outlook, this just may be the right role for you!
Experience in the health profession and working with doctors is desirable but not essential.
Although there is flexibility on the work schedule, you would need to work 80% of your day from 8am-5pm EDT.
Our mantra is,
the company can only grow as fast as its people.
This means we re committed to your ongoing personal and professional development including weekly individual and team development activities.
This is a full-time position with flexible, family-friendly hours.
You ll work from the comfort of your home office and connect with your colleagues worldwide using the most advanced online collaboration tools.
Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.
Ready for a new challenge with a company that cares deeply about you and your development?
APPLY HERE:
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